The company that brought UAE-produced berries to the market is now supplying a new variety of locally grown potatoes.
Four varieties of potatoes grown sustainably on a farm in Al Ain are now available at major shops across the country and online, it was announced on Wednesday.
Since 2014, the farm has been home to three varieties but this season a new variety called "sifra", known for its versatility, has gone on sale.
The 1,212 hectare farm is run by Elite Agro and it expects to produce up to 8,400 tonnes of potatoes this season. The potato-growing area spans 210 hectares.
Elite Agro says growing locally will save at least 468 tonnes of carbon emissions, when compared to how most imported potatoes are grown and transported to the Emirates.
“The new harvest season is a testament to our success as pioneers of sustainable farming in the UAE," said Abdulmonem Al Marzooqi, executive director of Elite Agro.
By growing four different varieties, Elite Agro can supply the UAE market with local potatoes for the next nine months.
“We continuously endeavour to bring new varieties that increase the accessibility of locally-grown, high-quality fresh produce to the UAE market," said Ian Summerfield, Elite Agro chief executive.
"In line with our commitment to promote local food security and sustainability, we are proud to pioneer sustainable farming practices that are beneficial to both our people and our planet."
This season’s potatoes were planted in October 2021 and are being harvested between March and April this year.
Elite Agro is already behind the UAE's only farm growing super-sized blueberries, raspberries and strawberries.
The move aims to reduce farm-to-shelf delivery times and comes as the UAE bolsters its food security by producing more and more food, from oysters to lettuce, in the country.
Inside the UAE's only blueberry farm - in pictures
In numbers: PKK’s money network in Europe
Germany: PKK collectors typically bring in $18 million in cash a year – amount has trebled since 2010
Revolutionary tax: Investigators say about $2 million a year raised from ‘tax collection’ around Marseille
Extortion: Gunman convicted in 2023 of demanding $10,000 from Kurdish businessman in Stockholm
Drug trade: PKK income claimed by Turkish anti-drugs force in 2024 to be as high as $500 million a year
Denmark: PKK one of two terrorist groups along with Iranian separatists ASMLA to raise “two-digit million amounts”
Contributions: Hundreds of euros expected from typical Kurdish families and thousands from business owners
TV channel: Kurdish Roj TV accounts frozen and went bankrupt after Denmark fined it more than $1 million over PKK links in 2013
The biog
Profession: Senior sports presenter and producer
Marital status: Single
Favourite book: Al Nabi by Jibran Khalil Jibran
Favourite food: Italian and Lebanese food
Favourite football player: Cristiano Ronaldo
Languages: Arabic, French, English, Portuguese and some Spanish
Website: www.liliane-tannoury.com
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
What vitamins do we know are beneficial for living in the UAE
Vitamin D: Highly relevant in the UAE due to limited sun exposure; supports bone health, immunity and mood.
Vitamin B12: Important for nerve health and energy production, especially for vegetarians, vegans and individuals with absorption issues.
Iron: Useful only when deficiency or anaemia is confirmed; helps reduce fatigue and support immunity.
Omega-3 (EPA/DHA): Supports heart health and reduces inflammation, especially for those who consume little fish.
How will Gen Alpha invest?
Mark Chahwan, co-founder and chief executive of robo-advisory firm Sarwa, forecasts that Generation Alpha (born between 2010 and 2024) will start investing in their teenage years and therefore benefit from compound interest.
“Technology and education should be the main drivers to make this happen, whether it’s investing in a few clicks or their schools/parents stepping up their personal finance education skills,” he adds.
Mr Chahwan says younger generations have a higher capacity to take on risk, but for some their appetite can be more cautious because they are investing for the first time. “Schools still do not teach personal finance and stock market investing, so a lot of the learning journey can feel daunting and intimidating,” he says.
He advises millennials to not always start with an aggressive portfolio even if they can afford to take risks. “We always advise to work your way up to your risk capacity, that way you experience volatility and get used to it. Given the higher risk capacity for the younger generations, stocks are a favourite,” says Mr Chahwan.
Highlighting the role technology has played in encouraging millennials and Gen Z to invest, he says: “They were often excluded, but with lower account minimums ... a customer with $1,000 [Dh3,672] in their account has their money working for them just as hard as the portfolio of a high get-worth individual.”
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