When Italian entrepreneur Paolo Barletta talks about trains, he doesn’t just see carriages and tracks – he sees “hotels on wheels”.
As chief executive of Arsenale Group, the Italian company behind some of the world’s most ambitious rail projects, Barletta is betting big on the renaissance of slow, elegant, overland travel. And the Middle East is quickly becoming its most exciting frontier.
With Saudi Arabia’s Dream of the Desert set to make its debut next year, and a proposed luxury rail line with Etihad Rail expected to roll out by 2028, Barletta says the slow mode of travel is rising in demand around the world.
“People want to be a little bit more analogic, especially in their travel experiences,” he tells The National. “Nostalgia, sustainability and the possibility to disconnect. This is what it's all about.”
A luxury hospitality company, Arsenale Group manages high-end hotels and develops luxury rail cruises around the world, including La Dolce Vita Orient Express in Italy.
Closer to home, construction of Dream of the Desert – billed as the first five-star train in the Middle East – was signed off in 2022 and began this year. It will feature 31 private suites and two presidential suites, and accommodate up to 66 guests per trip. Travelling from Riyadh along 1,300km of existing railway lines, it will stop at some of Saudi Arabia's most picturesque locations, including Unesco World Heritage Sites.
“The train will traverse the desert, then through the greenery of the Qassim region, the mountains of Al Hail and much more,” Barletta says.
Mock-ups of the Italian-made carriages were showcased at the Future Investment Initiative in Riyadh last week, with interiors designed by Lebanese architect Aline Asmar d’Amman. Alongside the 33 suites, the train will comprise two restaurant cars and a majlis lounge “adorned with finely carved wood finishes, desert-inspired hues and golden accents that reflect the warmth and richness of Saudi heritage”.
Barletta adds: “We wanted to bring the entire culture of the country on board. You will find reference to AlUla, the Red Sea and Riyadh in the design.”
Calling it “a moving masterpiece”, Barletta says the train will redefine ultra-luxury travel, “while carrying the world’s most discerning travellers through the heart of Saudi Arabia’s landscapes and traditions”.
Ticket prices for Dream of the Desert will “align with prices in the ultra-luxury segment”, he confirms, and cost $3,000 to $5,000 per person, per night.
Arsenale Group is also building a luxury service for Etihad Rail, the UAE's ambitious railway network whose passenger service is launching next year. Barletta is hoping to roll out the luxury trains by 2028 “if all goes according to plan”.
“The Etihad Rail infrastructure is getting longer every day, completing important miles,” he says. “We hope that as soon as the network is completed and in operation, we will be able to come with one of our trains a short time after that.”
Barletta envisions the UAE journey as a kind of inland cruise. “It will give you the opportunity to discover the country in a different way … visit all the mountains that there are in Hatta before you get to Fujairah and the beauty of the Empty Quarter in the desert of Liwa. There is so much in the country that can be explored.”
Unlike short-haul flights or motorway transits, trains offer a chance to slow down and take in the landscape.
“You embark in a train, relax in your cabin and the day after you are in a different place, maybe the day after you will be in a different country,” he says, pointing to the resurgence of rail travel in the GCC, which he hopes will lead to growing demand for luxury rail tourism.
He also thinks the luxury line will benefit the UAE’s wider tourism offering. “When you have one of these trains in the UAE, it will offer a different experience to what they are used to,” he says. “Maybe people will stay one night in the hotel, two nights on the train, or one night on the train and another two nights in a hotel.”
Barletta’s company is investing in the region. It is also developing a luxury train along the Nile, opening up a slower, overland alternative to the area’s storied river cruises. And then there's the Samarkand Express, which will take travellers through the Silk Road in Uzbekistan starting next year.
In September, Arsenale Group announced it was acquiring Golden Eagle Luxury Trains, the UK company specialising in high-end rail journeys around the world, particularly on the Trans-Siberian Railroad.
“We will work to upgrade the fleet of Golden Eagle trains and relaunch new journeys,” says Barletta. “We are also looking to other markets in order to keep growing this segment of luxury train travel, of which Arsenale is now one of the leaders.
“We are proud to bring so much attention to an industry that five years ago was not the super-hot trend it is today.”
The appeal of slow travel was never lost – it only needed to be reimagined, he says. “The problem is that there was no one doing innovation. So many of the trains were old and uncomfortable, and not every cabin had an en-suite bathroom,” Barletta says.
“We just created a product with new standards on the most beautiful railways in the world.”
Brief scores:
Scotland 371-5, 50 overs (C MacLeod 140 no, K Coetzer 58, G Munsey 55)
England 365 all out, 48.5 overs (J Bairstow 105, A Hales 52; M Watt 3-55)
Result: Scotland won by six runs
Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
GIANT REVIEW
Starring: Amir El-Masry, Pierce Brosnan
Director: Athale
Rating: 4/5
The Bio
Favourite vegetable: “I really like the taste of the beetroot, the potatoes and the eggplant we are producing.”
Holiday destination: “I like Paris very much, it’s a city very close to my heart.”
Book: “Das Kapital, by Karl Marx. I am not a communist, but there are a lot of lessons for the capitalist system, if you let it get out of control, and humanity.”
Musician: “I like very much Fairuz, the Lebanese singer, and the other is Umm Kulthum. Fairuz is for listening to in the morning, Umm Kulthum for the night.”
Other workplace saving schemes
- The UAE government announced a retirement savings plan for private and free zone sector employees in 2023.
- Dubai’s savings retirement scheme for foreign employees working in the emirate’s government and public sector came into effect in 2022.
- National Bonds unveiled a Golden Pension Scheme in 2022 to help private-sector foreign employees with their financial planning.
- In April 2021, Hayah Insurance unveiled a workplace savings plan to help UAE employees save for their retirement.
- Lunate, an Abu Dhabi-based investment manager, has launched a fund that will allow UAE private companies to offer employees investment returns on end-of-service benefits.
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How to wear a kandura
Dos
- Wear the right fabric for the right season and occasion
- Always ask for the dress code if you don’t know
- Wear a white kandura, white ghutra / shemagh (headwear) and black shoes for work
- Wear 100 per cent cotton under the kandura as most fabrics are polyester
Don’ts
- Wear hamdania for work, always wear a ghutra and agal
- Buy a kandura only based on how it feels; ask questions about the fabric and understand what you are buying
Who has lived at The Bishops Avenue?
- George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
- Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
- Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
- Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills.
Hunting park to luxury living
- Land was originally the Bishop of London's hunting park, hence the name
- The road was laid out in the mid 19th Century, meandering through woodland and farmland
- Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds