Switzerland's green pastures and mountain valleys are in high demand. Photo: Ascona-Locarno Tourism / Alessio Pizzicannella
Switzerland's green pastures and mountain valleys are in high demand. Photo: Ascona-Locarno Tourism / Alessio Pizzicannella
Switzerland's green pastures and mountain valleys are in high demand. Photo: Ascona-Locarno Tourism / Alessio Pizzicannella
Switzerland's green pastures and mountain valleys are in high demand. Photo: Ascona-Locarno Tourism / Alessio Pizzicannella

Switzerland tops summer destination wish list for UAE travellers


Hayley Skirka
  • English
  • Arabic

With summer just around the corner, UAE travellers are thinking about holiday plans and Switzerland is the country most want to visit.

According to the latest data from dnata Travel — a leading travel provider in the UAE — not only is Switzerland the most favoured destination, but Europe as a whole is the most popular region.

The consumer survey found 43 per cent of respondents want to spend their next holiday in Europe. Island destinations in the Indian Ocean — such as the Maldives, Mauritius and the Seychelles — were the second most desired region.

The Maldives is high on people's travel wish lists. Photo: dnata
The Maldives is high on people's travel wish lists. Photo: dnata

When it comes to which countries in these regions are the most popular, Switzerland, with its mountain peaks, quaint towns and rolling green pastures, came out on top. It was closely followed by the Maldives — a haven for sun-seekers — and Turkey, which is popular for its cities and Mediterranean coastlines.

Japan, which has recently introduced eVisas for all UAE residents, and European stalwart Italy complete the top five.

All-inclusive holidays are also gaining popularity, with 37 per cent of travellers expressing a desire for an all-inclusive stay as part of an “ideal travel package” this year. And when it comes to the different experiences that holidaymakers would like to have, wellness, nature, cruise and safari trips are trending.

Safari experiences are trending. AP Photo / Jerome Delay
Safari experiences are trending. AP Photo / Jerome Delay

“We conducted our latest survey at a time of high demand, with every expectation that this will continue to grow,” said Meerah Ketait, head of retail and leisure at dnata Travel. "Locations such as Europe are popular for the diverse landscapes on offer, from a modern or historic city break to a beach escape, or an island retreat. Experiences focused on wellness and nature are also trending for travellers in 2023."

The most popular time for summer travel will be in July, says dnata Travel, which is also when most schools in the UAE begin summer break. Other travel peaks are expected in June, August and December.

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Director: Joseph Kosinski

Rating: 4/5

Bookshops: A Reader's History by Jorge Carrión (translated from the Spanish by Peter Bush),
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The five pillars of Islam

1. Fasting 

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3. Hajj 

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1. Put the social media app in a folder on the second or third screen of your phone so it has to remain a conscious decision to open, rather than something your fingers gravitate towards without consideration.

2. Schedule a time to use social media instead of consistently throughout the day. I recommend setting aside certain times of the day or week when you upload pictures or share information. 

3. Take a mental snapshot rather than a photo on your phone. Instead of sharing it with your social world, try to absorb the moment, connect with your feeling, experience the moment with all five of your senses. You will have a memory of that moment more vividly and for far longer than if you take a picture of it.

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Al Ghaf Honey

The Al Ghaf tree is a local desert tree which bears the harsh summers with drought and high temperatures. From the rich flowers, bees that pollinate this tree can produce delicious red colour honey in June and July each year

Sidr Honey

The Sidr tree is an evergreen tree with long and strong forked branches. The blossom from this tree is called Yabyab, which provides rich food for bees to produce honey in October and November. This honey is the most expensive, but tastiest

Samar Honey

The Samar tree trunk, leaves and blossom contains Barm which is the secret of healing. You can enjoy the best types of honey from this tree every year in May and June. It is an historical witness to the life of the Emirati nation which represents the harsh desert and mountain environments

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The internal combustion engine is facing a watershed moment – major manufacturer Volvo is to stop producing petroleum-powered vehicles by 2021 and countries in Europe, including the UK, have vowed to ban their sale before 2040. The National takes a look at the story of one of the most successful technologies of the last 100 years and how it has impacted life in the UAE.

Read part three: the age of the electric vehicle begins

Read part two: how climate change drove the race for an alternative 

Read part one: how cars came to the UAE

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Juventus 3

Dybala 6', Bonucci 17', Ronaldo 63'

Frosinone 0

Babumoshai Bandookbaaz

Director: Kushan Nandy

Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami

Three stars

Updated: April 27, 2023, 11:04 AM