Manchester City’s star players are the latest famous faces to feature in an Abu Dhabi tourism campaign.
Six first team players — Sergio Gomez, Erling Haaland, Rico Lewis, Riyad Mahrez, Stefan Ortega and Cole Palmer — star in a one-minute, 15-second video highlighting Abu Dhabi’s relaxing and adrenalin-filled activities.
Titled Pace is Everything, the video aims to highlight how the capital has activities to suit every kind of visitor, from relaxing in the sun and playing a round of golf like Haaland does in the clip, to strapping on a life jacket and heading out on a jet ski as Mahrez, Gomez and Ortega do.
Palmer and Lewis, meanwhile, are shown enjoying the sunshine and snapping pictures on the beach. The video ends with all players coming together to enjoy Arabic coffee in a traditional majlis-style set-up on the beach.
The campaign made its social media debut on Saturday as Manchester City took on Liverpool at the Etihad Stadium, winning 4-1.
Before kick-off, the Experience Abu Dhabi logo took over the centre circle of the pitch, while the video played on the big screen and inside hospitality suites across the stadium.
The campaign continues the partnership between the Department of Culture and Tourism — Abu Dhabi and Manchester City, which is owned by Sheikh Mansour bin Zayed, Vice President, Deputy Prime Minister and Minister of the Presidential Court.
The players are not the first famous faces to star in a tourism campaign for Abu Dhabi. In 2021, US comedian and actor Kevin Hart was named as Yas Island’s first Chief Island Officer, tasked with trying out and “Hartifying” the island’s many attractions.
Hollywood action man John Cena has also starred in a Visit Abu Dhabi campaign, with a video showing him having a full-throttled adventure in the UAE capital.
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How has net migration to UK changed?
The figure was broadly flat immediately before the Covid-19 pandemic, standing at 216,000 in the year to June 2018 and 224,000 in the year to June 2019.
It then dropped to an estimated 111,000 in the year to June 2020 when restrictions introduced during the pandemic limited travel and movement.
The total rose to 254,000 in the year to June 2021, followed by steep jumps to 634,000 in the year to June 2022 and 906,000 in the year to June 2023.
The latest available figure of 728,000 for the 12 months to June 2024 suggests levels are starting to decrease.
UK's plans to cut net migration
Under the UK government’s proposals, migrants will have to spend 10 years in the UK before being able to apply for citizenship.
Skilled worker visas will require a university degree, and there will be tighter restrictions on recruitment for jobs with skills shortages.
But what are described as "high-contributing" individuals such as doctors and nurses could be fast-tracked through the system.
Language requirements will be increased for all immigration routes to ensure a higher level of English.
Rules will also be laid out for adult dependants, meaning they will have to demonstrate a basic understanding of the language.
The plans also call for stricter tests for colleges and universities offering places to foreign students and a reduction in the time graduates can remain in the UK after their studies from two years to 18 months.
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