Yas Island has returned with a new summer anthem as part of its latest campaign. Yas Yas Baby is a take on the 1990 hit Ice Ice Baby by Vanilla Ice and even comes with its own mini music video that is shot on Yas Island.
The one-minute video features attractions such as Yas Mall, Ferrari World, Yas Marina Circuit, Yas Waterworld, Warner Bros World, W Abu Dhabi, Clymb Abu Dhabi and even Cafe del Mar Abu Dhabi at the newly opened Yas Bay Waterfront. The video has been viewed almost one million times since it was uploaded on YouTube on Monday.
“We are very excited to put a Yas Island spin on the iconic '90s hit and turn it into this year’s snappy summer staycation anthem,” says Liam Findlay, chief executive of Experience Hub.
“We believe the power of music has an emotional and intrinsic resonance with people and Yas Yas Baby is a continuation of the destination’s musical journey, highlighting Yas Island’s energy through its fun rewritten lyrics. We are looking forward to seeing everyone singing and dancing along to this awesome take on a classic tune.”
This comes after last year’s success of Stayin’ On Yas, a cover of the 1977 Bee Gees hit Stayin’ Alive as part of Yas's tourism campaign. The accompanying video had a trio of friends, dressed in retro fashion, sing and dance their way across various island destinations.
"This is how we came across Stayin’ Alive by the Bee Gees,” Experience Hub's brand marketing director Badr Bourji told The National. "We thought ‘why not?’. It is a legendary track and if we wanted to 'cut through' then this is the song because it’s known across many generations."
"Now I am not a natural singer and I remember I had to present the song over a dozen times to board members and high-profile people," he said. "And you know what? While I was singing it, I realised that this is actually nice and the song was coming together really well.”
TEACHERS' PAY - WHAT YOU NEED TO KNOW
Pay varies significantly depending on the school, its rating and the curriculum. Here's a rough guide as of January 2021:
- top end schools tend to pay Dh16,000-17,000 a month - plus a monthly housing allowance of up to Dh6,000. These tend to be British curriculum schools rated 'outstanding' or 'very good', followed by American schools
- average salary across curriculums and skill levels is about Dh10,000, recruiters say
- it is becoming more common for schools to provide accommodation, sometimes in an apartment block with other teachers, rather than hand teachers a cash housing allowance
- some strong performing schools have cut back on salaries since the pandemic began, sometimes offering Dh16,000 including the housing allowance, which reflects the slump in rental costs, and sheer demand for jobs
- maths and science teachers are most in demand and some schools will pay up to Dh3,000 more than other teachers in recognition of their technical skills
- at the other end of the market, teachers in some Indian schools, where fees are lower and competition among applicants is intense, can be paid as low as Dh3,000 per month
- in Indian schools, it has also become common for teachers to share residential accommodation, living in a block with colleagues
THE BIO: Martin Van Almsick
Hometown: Cologne, Germany
Family: Wife Hanan Ahmed and their three children, Marrah (23), Tibijan (19), Amon (13)
Favourite dessert: Umm Ali with dark camel milk chocolate flakes
Favourite hobby: Football
Breakfast routine: a tall glass of camel milk
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- Option 2: 50% across three years
- Option 3: 30% across five years
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Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
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Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
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Bombshell
Director: Jay Roach
Stars: Nicole Kidman, Charlize Theron, Margot Robbie
Four out of five stars
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Red flags
- Promises of high, fixed or 'guaranteed' returns.
- Unregulated structured products or complex investments often used to bypass traditional safeguards.
- Lack of clear information, vague language, no access to audited financials.
- Overseas companies targeting investors in other jurisdictions - this can make legal recovery difficult.
- Hard-selling tactics - creating urgency, offering 'exclusive' deals.
Courtesy: Carol Glynn, founder of Conscious Finance Coaching
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