Eddie Jones said England aim to repair the reputation of a sport reduced to a 'laughing stock' by the cancellation of their Barbarians fixture.
Thirteen Barbarians players have been charged with misconduct for breaking coronavirus protocols after a group that included former England captain Chris Robshaw went out in central London on successive nights last week.
Footage from the Running Horse pub in Mayfair on one of the evenings has caused sizeable damage, with Rugby Football Union losing around £1million ($1.2m) in lost broadcast and sponsorship revenue.
Furthermore, the inevitable cancellation of the non-cap international at Twickenham has robbed England of their warm-up for Saturday's clash with Italy in Rome, where the Six Nations title is on the line.
"We understand that rugby at the moment is a bit of a laughing stock and we all love the game," Jones said.
"No one likes to see a game called off because of a breakdown in the protocols in society at the moment. That's what happened.
"It's not good for rugby, but we have got an opportunity to turn that around. It's a weight we carry and it's a weight that we will enjoy carrying.
"We are lucky enough to play the game at the highest level and we want to make sure we put the game back where it needs to be.
"We have a great game in rugby and we don't like to see it portrayed as something that isn't a serious sport, as it has been."
Jones cites the example of cricket's ball-tampering scandal involving Australia in 2018 as an illustration of how wounds can be healed.
"History shows that sport changes quickly," said Jones, who has given Exeter second row Jonny Hill his Test debut against Italy.
"If you look at the situation with the Australian cricket team and the sandpaper incident, that was not a great time for cricket and it was not a great time for Australian cricket.
"Now people have forgotten that and it's our responsibility to put on a performance so that people don't remember what happened a couple of weeks ago."
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The End of Loneliness
Benedict Wells
Translated from the German by Charlotte Collins
Sceptre
The specs: 2018 Honda City
Price, base: From Dh57,000
Engine: 1.5L, in-line four-cylinder
Transmission: Continuously variable transmission
Power: 118hp @ 6,600rpm
Torque: 146Nm @ 4,600rpm
Fuel economy, combined: 5.8L / 100km
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The biog
Favourite hobby: taking his rescue dog, Sally, for long walks.
Favourite book: anything by Stephen King, although he said the films rarely match the quality of the books
Favourite film: The Shawshank Redemption stands out as his favourite movie, a classic King novella
Favourite music: “I have a wide and varied music taste, so it would be unfair to pick a single song from blues to rock as a favourite"
Results
International 4, United States 1
Justin Thomas and Tiger Woods (US) beat Marc Leishman and Joaquin Niemann (International) 4 and 3.
Adam Hadwin and Sungjae Im (International) beat Xander Schauffele and Patrick Cantlay (US) 2 up.
Adam Scott and Byeong Hun An (International) beat Bryson DeChambeau and Tony Finau (US) 2 and 1.
Hideki Matsuyama and C.T. Pan (International) beat Webb Simpson and Patrick Reed (US) 1 up.
Abraham Ancer and Louis Oosthuizen (International) beat Dustin Johnson and Gary Woodland (US) 4 and 3.
Graduated from the American University of Sharjah
She is the eldest of three brothers and two sisters
Has helped solve 15 cases of electric shocks
Enjoys travelling, reading and horse riding
PAST 10 BRITISH GRAND PRIX WINNERS
2016 - Lewis Hamilton (Mercedes-GP)
2015 - Lewis Hamilton (Mercedes-GP)
2014 - Lewis Hamilton (Mercedes-GP)
2013 - Nico Rosberg (Mercedes-GP)
2012 - Mark Webber (Red Bull Racing)
2011 - Fernando Alonso (Ferrari)
2010 - Mark Webber (Red Bull Racing)
2009 - Sebastian Vettel (Red Bull Racing)
2008 - Lewis Hamilton (McLaren)
2007 - Kimi Raikkonen (Ferrari)
The biog
Favourite car: Ferrari
Likes the colour: Black
Best movie: Avatar
Academic qualifications: Bachelor’s degree in media production from the Higher Colleges of Technology and diploma in production from the New York Film Academy
Know your Camel lingo
The bairaq is a competition for the best herd of 50 camels, named for the banner its winner takes home
Namoos - a word of congratulations reserved for falconry competitions, camel races and camel pageants. It best translates as 'the pride of victory' - and for competitors, it is priceless
Asayel camels - sleek, short-haired hound-like racers
Majahim - chocolate-brown camels that can grow to weigh two tonnes. They were only valued for milk until camel pageantry took off in the 1990s
Millions Street - the thoroughfare where camels are led and where white 4x4s throng throughout the festival