Eddie Jones said England aim to repair the reputation of a sport reduced to a 'laughing stock' by the cancellation of their Barbarians fixture.
Thirteen Barbarians players have been charged with misconduct for breaking coronavirus protocols after a group that included former England captain Chris Robshaw went out in central London on successive nights last week.
Footage from the Running Horse pub in Mayfair on one of the evenings has caused sizeable damage, with Rugby Football Union losing around £1million ($1.2m) in lost broadcast and sponsorship revenue.
Furthermore, the inevitable cancellation of the non-cap international at Twickenham has robbed England of their warm-up for Saturday's clash with Italy in Rome, where the Six Nations title is on the line.
"We understand that rugby at the moment is a bit of a laughing stock and we all love the game," Jones said.
"No one likes to see a game called off because of a breakdown in the protocols in society at the moment. That's what happened.
"It's not good for rugby, but we have got an opportunity to turn that around. It's a weight we carry and it's a weight that we will enjoy carrying.
"We are lucky enough to play the game at the highest level and we want to make sure we put the game back where it needs to be.
"We have a great game in rugby and we don't like to see it portrayed as something that isn't a serious sport, as it has been."
Jones cites the example of cricket's ball-tampering scandal involving Australia in 2018 as an illustration of how wounds can be healed.
"History shows that sport changes quickly," said Jones, who has given Exeter second row Jonny Hill his Test debut against Italy.
"If you look at the situation with the Australian cricket team and the sandpaper incident, that was not a great time for cricket and it was not a great time for Australian cricket.
"Now people have forgotten that and it's our responsibility to put on a performance so that people don't remember what happened a couple of weeks ago."
Who has been sanctioned?
Daniella Weiss and Nachala
Described as 'the grandmother of the settler movement', she has encouraged the expansion of settlements for decades. The 79 year old leads radical settler movement Nachala, whose aim is for Israel to annex Gaza and the occupied West Bank, where it helps settlers built outposts.
Harel Libi & Libi Construction and Infrastructure
Libi has been involved in threatening and perpetuating acts of aggression and violence against Palestinians. His firm has provided logistical and financial support for the establishment of illegal outposts.
Zohar Sabah
Runs a settler outpost named Zohar’s Farm and has previously faced charges of violence against Palestinians. He was indicted by Israel’s State Attorney’s Office in September for allegedly participating in a violent attack against Palestinians and activists in the West Bank village of Muarrajat.
Coco’s Farm and Neria’s Farm
These are illegal outposts in the West Bank, which are at the vanguard of the settler movement. According to the UK, they are associated with people who have been involved in enabling, inciting, promoting or providing support for activities that amount to “serious abuse”.
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if you go
The flights
Air France offer flights from Dubai and Abu Dhabi to Cayenne, connecting in Paris from Dh7,300.
The tour
Cox & Kings (coxandkings.com) has a 14-night Hidden Guianas tour of Guyana, Suriname and French Guiana. It includes accommodation, domestic flights, transfers, a local tour manager and guided sightseeing. Contact for price.
Our legal consultant
Name: Dr Hassan Mohsen Elhais
Position: legal consultant with Al Rowaad Advocates and Legal Consultants.
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