NFL teams using GPS to better monitor practices


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ST. JOSEPH, Mo. // The pod situated between Alex Smith’s shoulder blades is about the size of a deck of cards, so small that the Chiefs quarterback barely notices it when he slips off his pads.

The information it provides during practices could be worth millions.

In other words, far more than its weight in gold.

The little black device is the brains of the StatSports system, which combined with a heart rate monitor gives the Chiefs the ability to track everything Smith does during every minute he’s on the field. How much he runs, how much of that is sprinting, even the force of impact if one of his teammates forgets he’s wearing a yellow jersey and lays a hit on him.

“It’s kind of crazy,” Smith said, “everything that it can do.”

In a league with few secrets, and seemingly fewer ways to get a leg up on the competition, the Chiefs are among a trio of teams – the Panthers and Bengals are the others – giving the high-tech system a chance. The idea is that by practicing smarter, and recovering better, they will give their players the best chance to succeed in games.

In turn, that could push teams to the right side of the thin line that separates winning and losing – whether a team makes the playoffs or begins preparing for the draft.

“It’s a good tool, a good piece of the puzzle,” said Chiefs trainer Barry Rubin, who along with his assistant, Brent Salazar, has outfitted about 30 players with the tracking device.

“It’s nothing magical,” he said, “but we hope it gives us an advantage.”

The company itself is Irish, with roots in an entirely different version of football. The GPS-based system was designed in part for soccer clubs, where tracking how much players run over the course of a practice or game can allow coaches to maximize their workouts.

Did they exert more energy than usual? Dial back the intensity the next day, giving them a chance to recover. Did they loaf a bit? Crank up the intensity.

“We have a lot of Premier League clubs using the system, from Manchester United to Arsenal,” said Richard Moffett, the director of the company’s U.S. operations. “In fact, both clubs in the Champions League final, Barcelona and Juventus, are using our system.”

It was only natural, Moffett said, that the company would expand to other sports. Rugby clubs soon came onboard, and the system was adapted for use in basketball, with the Washington Wizards and Chicago Bulls among NBA teams giving it a shot.

More recently, StatSports made its move into the NFL.

“We had 60 units last year, so we had it during the season, but this year we upped it to 90 so we have everybody in camp,” said Brett Nenaber, the Panthers’ athletic performance analyst. “We’re starting to get more confident in the things that we are learning from it, and it’s another way to help take care of these guys.”

So exactly what information can the system provide? Among other things:

– Total distance, though that number can be somewhat misleading. Players jogging onto the field and off is not as useful as the distance covered during live action.

– High-speed running, or how much ground is covered when a player is running flat out, a more accurate barometer of effort than total distance.

– Speeds achieved, such as the maximum a wide receiver runs in yards per second.

– Accelerations and decelerations, including peak rates, duration and distance covered.

– Heart rate, including max, average and the time a player spends at threshold.

– Step balance, which determines how much force a player applies to each foot, and can be used to determine whether a player is dealing with an injury.

– Dynamic stress load, the total force of weighted impacts that a player experiences during a practice, a more useful metric than running for offensive and defensive linemen.

“The system is totally scalable, and it can be as simple or as complicated as you need,” Moffett explained. “The training staff might want every bit of information, but Andy Reid might be overwhelmed by that. He might want a more simplified report.”

Indeed, the Chiefs coach has quickly become enamored of the system.

“He wants to know what’s going on,” Rubin said. “If there needs to be a change to practice, he’ll change. We haven’t had to do that much, but it is helpful to have the data available.”

Depending on the version of the system, the GPS unit is accurate to about 20 centimeters. And the computer software used to analyze all of the data is constantly being tweaked, especially as StatSports begins to better understand the needs of NFL teams.

“This year we have it a lot more dialed in,” Nenaber said. “We’re learning as we go. They come twice a year and sit down with me. The technology is always changing as well. Sometimes it will have a new system to upload where we can do new stuff. They might have a new unit coming out, so it’s something that keeps progressing, and we are learning more and more from it.”

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

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“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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