Liverpool’s Rickie Lambert moves to Premier League rivals West Bromwich Albion

Striker struggled while at Anfield.

Rickie Lambert of Liverpool. Getty Images

West Brom have completed the signing of Rickie Lambert on a two-year-contract after swiftly concluding negotiations for the Liverpool striker.

Press Association Sport reports West Brom have paid just under £3million (Dh 17.2m) for the 33-year-old, meaning Liverpool will make a loss of more than a £1m on the player who only joined them from Southampton last summer.

The fee was agreed around lunchtime on Friday and Lambert travelled down to Birmingham for a medical ahead of the deal being completed late in the day.

His move to Liverpool 13 months ago was touted as a dream return for a player rejected by the club’s academy, but it quickly became apparent things were not going to work out and Lambert turned down a move to West Brom’s midlands rivals Aston Villa in January after the Reds accepted he was no longer part of manager Brendan Rodgers’ plans.