Manchester City have unveiled their new kits for the 2019/20 season - their first since signing a multi-million pound deal with Puma.
The Premier League champions' home shirt is the traditional sky blue with main sponsor Etihad Airways across the chest. The big change this year, however, is the introduction of the colour purple for the lettering, the Puma emblem and for a stripe across the shoulders.
The away shirt is black with yellow chevrons along the shoulders, with peach and sky blue cuffs on the sleeves.
City said on its website that the home kit draws inspiration from Manchester's industrial heritage, "celebrating the true grit, fight, and character that emerged from the cotton mills of Manchester".
"The woven jacquard wave pattern, running through the shirt, is a visual representation of the looms which were integral to the industrial revolution in Manchester," it said.
The away kit meanwhile celebrates the "Madchester" years - the period of cultural activity in the late 1980s and early 1990s - and is inspired by The Hacienda nightclub.
It was announced in February that Puma had taken over from Nike as City's kit manufacturer, with Nike's deal coming to an end today.
City tweeted the following clip showing the Puma badge adorning the Etihad Stadium, along with the message "welcome to the family @pumafootball".
"Man City is the best team in that league ... they are very forward thinking and extremely analytical with the way they approach the game and the business," Puma chief executive Bjorn Gulden told Reuters at the time of the announcement.
Puma is also supplying City's sister clubs in Australia, Spain, Uruguay and China.
9 of the best new kits for the 2019/20 season
9th: The Chelsea home kit has been likened, quite funnily I might add, to the seat styling on UK public transport. But is that a bad thing? I mean, you're not decorating your lounge in it, just wearing it. An adventurous effort by Nike and Chelsea. Courtesy @ChelseaFC / Twitter
8th: The new AS Roma home shirt isn't a great divergence from any other Roma home shirt, except this one has lightning bolts around the collar and sleeves. Cool. Courtesy Nike
7th: Manchester United's new home shirt looks smart on David Beckham. But then David Beckham could make a shirt made out of tin foil look wearable. The black badge draws inspiration from the 1999 Champions League winners shirt while the minutes if the goals are placed on the sleeves. Smart but far from spectacular. Getty Images
6th: AC Milan have gone for a classic design with narrower stripes on their home shirt which harks back to the mid 1980s, 1999 and 2011 as they go into their second year with Puma. It looks vintage and powerful. Getty Images
5th: Inter Milan fans weren't all chuffed with the move to partially diagonal stripes although I say well done to Nike for trying something different. The white sleeve cuffs and neckline make this shirt worthy of a summer's day outing as well as in the deep winter mud. EPA
4: What, no black and white stripes? Not this time around for Juventus, no. Instead it's the half and half with a lovely pink stripe down the middle in homage to the club's first kit. Very smart and a pleasant change from tradition by Adidas. EPA
3rd: Another to controversially break tradition, the new Barcelona home shirt resembles a chess board - and Croatia's home shirt. Nike have taken a risk by moving away from stripes and while many Barca fans are not amused, once the season starts and Messi is banging in the goals while wearing it they won't be too fussed. Funky. EPA
2nd: Green and orange is a stylish mix and will be worn by a stylish side next season when Ajax use it as their away kit. It feels fresh and lively, much like their young squad. Courtesy Ajax / Twitter
1st: Ok, so these kits haven't been made official just yet but how awesome do Pierre-Emerick Aubameyang and Alexandre Lacazette look in these Arsenal home and away designs. They hark back to a time when Arsenal were powerhouses of English football with the yellow away top resembling the 'bruised banana' kit used from 1991 to 1993 as the club returns to Adidas after a spell with Puma. It doesn't matter what club you support, surely you can admit these are fine kits. @ArsenalsRelated / Twitter