Manchester City have unveiled their new kits for the 2019/20 season - their first since signing a multi-million pound deal with Puma.
The Premier League champions' home shirt is the traditional sky blue with main sponsor Etihad Airways across the chest. The big change this year, however, is the introduction of the colour purple for the lettering, the Puma emblem and for a stripe across the shoulders.
The away shirt is black with yellow chevrons along the shoulders, with peach and sky blue cuffs on the sleeves.
City said on its website that the home kit draws inspiration from Manchester's industrial heritage, "celebrating the true grit, fight, and character that emerged from the cotton mills of Manchester".
"The woven jacquard wave pattern, running through the shirt, is a visual representation of the looms which were integral to the industrial revolution in Manchester," it said.
The away kit meanwhile celebrates the "Madchester" years - the period of cultural activity in the late 1980s and early 1990s - and is inspired by The Hacienda nightclub.
It was announced in February that Puma had taken over from Nike as City's kit manufacturer, with Nike's deal coming to an end today.
City tweeted the following clip showing the Puma badge adorning the Etihad Stadium, along with the message "welcome to the family @pumafootball".
"Man City is the best team in that league ... they are very forward thinking and extremely analytical with the way they approach the game and the business," Puma chief executive Bjorn Gulden told Reuters at the time of the announcement.
Puma is also supplying City's sister clubs in Australia, Spain, Uruguay and China.