Karim Benzema during a presentation to introduce him as an Al Ittihad player. Reuters
Karim Benzema during a presentation to introduce him as an Al Ittihad player. Reuters
Karim Benzema during a presentation to introduce him as an Al Ittihad player. Reuters
Karim Benzema during a presentation to introduce him as an Al Ittihad player. Reuters

Karim Benzema welcomed to Al Ittihad by thousands of fans and fireworks - in pictures


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Karim Benzema was welcomed to Al Ittihad with a lavish presentation ceremony on Thursday evening as thousands of fans packed the stadium and fireworks were let off to celebrate his arrival.

Benzema, 35, announced last weekend he would leave Real Madrid after 14 years and with his place in the club's history books firmly cemented. Just two days later, the French striker was confirmed as an Ittihad player after signing a three-year contract with the Saudi Pro League champions.

At Benzema's official unveiling at Ittihad's King Abdullah Sports City stadium, fans packed out the 62,000-capacity venue, where a drone and light show started proceedings, before Benzema addressed his new club's supporters.

"I want to say thank you so much, I hope, Inshallah, we’re going to do big things," he said. "I chose Al Ittihad because they’re a great team, they’ve just won the championship and, of course, they have amazing fans. I’m going to do everything I can to put the team in the highest level.”

The former France international, who wore a 'Benzema 9' Ittihad jersey, was greeted on the pitch by young boys and girls from Ittihad’s youth programme. He concluded the presentation by lifting his Ballon d’Or trophy, before doing a lap of the stadium too applaud the fans.

“The fans are so important, they’re the 12th player on the pitch, they push you and allow you to do great things on the pitch," Benzema said in his earlier press conference. "I can’t wait to meet them and to share this moment with them, and all the country.

  • Former Real Madrid striker Karim Benzema was unveiled as an Al-Ittihad player in front of thousands of fans in Saudi Arabia. Photo: Al-Ittihad
    Former Real Madrid striker Karim Benzema was unveiled as an Al-Ittihad player in front of thousands of fans in Saudi Arabia. Photo: Al-Ittihad
  • Karim Benzema pses for photos inside the Ittihad dressing room during his unveiling. Photo: Al-Ittihad
    Karim Benzema pses for photos inside the Ittihad dressing room during his unveiling. Photo: Al-Ittihad
  • Al Ittihad fans pack the King Abdullah Sport City Stadium at Karim Benzema's unveiling. Photo: Al-Ittihad
    Al Ittihad fans pack the King Abdullah Sport City Stadium at Karim Benzema's unveiling. Photo: Al-Ittihad
  • Karim Benzema lifts the Ballon d'Or trophy during his unveiling as an Al-Ittihad player. Photo: Al-Ittihad
    Karim Benzema lifts the Ballon d'Or trophy during his unveiling as an Al-Ittihad player. Photo: Al-Ittihad
  • Karim Benzema speaks to the crowd during his unveiling at King Abdullah Sports City stadium in Jeddah. AFP
    Karim Benzema speaks to the crowd during his unveiling at King Abdullah Sports City stadium in Jeddah. AFP
  • Karim Benzema greets young Al Ittihad fans during his unveiling at King Abdullah Sports City stadium in Jeddah. AFP
    Karim Benzema greets young Al Ittihad fans during his unveiling at King Abdullah Sports City stadium in Jeddah. AFP
  • Al Ittihad fans display Karim Benzema's Real Madrid shirt during a presentation ceremony at King Abdullah Sports City Stadium in Jeddah, Saudi Arabia. AP
    Al Ittihad fans display Karim Benzema's Real Madrid shirt during a presentation ceremony at King Abdullah Sports City Stadium in Jeddah, Saudi Arabia. AP
  • Karim Benzema kicks a football into the stands during his presentation at King Abdullah Sports City in Jeddah, Saudi Arabia. Getty Images
    Karim Benzema kicks a football into the stands during his presentation at King Abdullah Sports City in Jeddah, Saudi Arabia. Getty Images
  • Karim Benzema applauds the fans at King Abdullah Sports City in Jeddah, Saudi Arabia. Getty Images
    Karim Benzema applauds the fans at King Abdullah Sports City in Jeddah, Saudi Arabia. Getty Images
  • Fans watch fireworks at Al Ittihad's stadium in Jeddah during a ceremony to unveil former Real Madrid striker Karim Benzema. AFP
    Fans watch fireworks at Al Ittihad's stadium in Jeddah during a ceremony to unveil former Real Madrid striker Karim Benzema. AFP
  • A billboard welcomes Karim Benzema ahead of his unveiling as an Al Ittihad player. Photo: Al-Ittihad
    A billboard welcomes Karim Benzema ahead of his unveiling as an Al Ittihad player. Photo: Al-Ittihad
  • Karim Benzema's Al Ittihad jersey is displayed in the club's dressing room. Photo: Al-Ittihad
    Karim Benzema's Al Ittihad jersey is displayed in the club's dressing room. Photo: Al-Ittihad

“My family is very happy to be coming to Saudi Arabia. They have been waiting for a long time, I love this country, I’ve had the opportunity to play in Saudi Arabia a couple of times and have come to Saudi twice for Umrah. We’re all very excited to start this journey.”

Benzema's arrival is expected to be one of several big-name signings made by Saudi Pro League clubs this summer. Barcelona captain Sergio Busquets and Manchester City forward Riyad Mahrez are among several names linked with clubs in the kingdom.

Cristiano Ronaldo, a long-time teammate of Benzema's at Real Madrid, will be a direct rival next season, with the Portuguese superstar playing for Al Nassr.

COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20PlanRadar%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2013%3Cbr%3E%3Cstrong%3ECo-founders%3A%20%3C%2Fstrong%3EIbrahim%20Imam%2C%20Sander%20van%20de%20Rijdt%2C%20Constantin%20K%C3%B6ck%2C%20Clemens%20Hammerl%2C%20Domagoj%20Dolinsek%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EVienna%2C%20Austria%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EConstruction%20and%20real%20estate%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E400%2B%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20B%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Headline%2C%20Berliner%20Volksbank%20Ventures%2C%20aws%20Gr%C3%BCnderfonds%2C%20Cavalry%20Ventures%2C%20Proptech1%2C%20Russmedia%2C%20GR%20Capital%3C%2Fp%3E%0A
COMPANY PROFILE

Name: Lamsa

Founder: Badr Ward

Launched: 2014

Employees: 60

Based: Abu Dhabi

Sector: EdTech

Funding to date: $15 million

Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

The biog

Favourite hobby: taking his rescue dog, Sally, for long walks.

Favourite book: anything by Stephen King, although he said the films rarely match the quality of the books

Favourite film: The Shawshank Redemption stands out as his favourite movie, a classic King novella

Favourite music: “I have a wide and varied music taste, so it would be unfair to pick a single song from blues to rock as a favourite"

Find the right policy for you

Don’t wait until the week you fly to sign up for insurance – get it when you book your trip. Insurance covers you for cancellation and anything else that can go wrong before you leave.

Some insurers, such as World Nomads, allow you to book once you are travelling – but, as Mr Mohammed found out, pre-existing medical conditions are not covered.

Check your credit card before booking insurance to see if you have any travel insurance as a benefit – most UAE banks, such as Emirates NBD, First Abu Dhabi Bank and Abu Dhabi Islamic Bank, have cards that throw in insurance as part of their package. But read the fine print – they may only cover emergencies while you’re travelling, not cancellation before a trip.

Pre-existing medical conditions such as a heart condition, diabetes, epilepsy and even asthma may not be included as standard. Again, check the terms, exclusions and limitations of any insurance carefully.

If you want trip cancellation or curtailment, baggage loss or delay covered, you may need a higher-grade plan, says Ambareen Musa of Souqalmal.com. Decide how much coverage you need for emergency medical expenses or personal liability. Premium insurance packages give up to $1 million (Dh3.7m) in each category, Ms Musa adds.

Don’t wait for days to call your insurer if you need to make a claim. You may be required to notify them within 72 hours. Gather together all receipts, emails and reports to prove that you paid for something, that you didn’t use it and that you did not get reimbursed.

Finally, consider optional extras you may need, says Sarah Pickford of Travel Counsellors, such as a winter sports holiday. Also ensure all individuals can travel independently on that cover, she adds. And remember: “Cheap isn’t necessarily best.”

Pros%20and%20cons%20of%20BNPL
%3Cp%3E%3Cstrong%3EPros%3C%2Fstrong%3E%0D%3C%2Fp%3E%0A%3Cul%3E%0A%3Cli%3EEasy%20to%20use%20and%20require%20less%20rigorous%20credit%20checks%20than%20traditional%20credit%20options%0D%3C%2Fli%3E%0A%3Cli%3EOffers%20the%20ability%20to%20spread%20the%20cost%20of%20purchases%20over%20time%2C%20often%20interest-free%0D%3C%2Fli%3E%0A%3Cli%3EConvenient%20and%20can%20be%20integrated%20directly%20into%20the%20checkout%20process%2C%20useful%20for%20online%20shopping%0D%3C%2Fli%3E%0A%3Cli%3EHelps%20facilitate%20cash%20flow%20planning%20when%20used%20wisely%0D%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3E%3Cstrong%3ECons%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cul%3E%0A%3Cli%3EThe%20ease%20of%20making%20purchases%20can%20lead%20to%20overspending%20and%20accumulation%20of%20debt%0D%3C%2Fli%3E%0A%3Cli%3EMissing%20payments%20can%20result%20in%20hefty%20fees%20and%2C%20in%20some%20cases%2C%20high%20interest%20rates%20after%20an%20initial%20interest-free%20period%0D%3C%2Fli%3E%0A%3Cli%3EFailure%20to%20make%20payments%20can%20impact%20credit%20score%20negatively%0D%3C%2Fli%3E%0A%3Cli%3ERefunds%20can%20be%20complicated%20and%20delayed%0D%3C%2Fli%3E%0A%3C%2Ful%3E%0A%3Cp%3E%3Cem%3ECourtesy%3A%20Carol%20Glynn%3C%2Fem%3E%3C%2Fp%3E%0A
Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

Company profile

Name: Fruitful Day

Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie

Based: Dubai, UAE

Founded: 2015

Number of employees: 30

Sector: F&B

Funding so far: Dh3 million

Future funding plans: None at present

Future markets: Saudi Arabia, potentially Kuwait and other GCC countries

INVESTMENT PLEDGES

Cartlow: $13.4m

Rabbitmart: $14m

Smileneo: $5.8m

Soum: $4m

imVentures: $100m

Plug and Play: $25m

Updated: June 09, 2023, 9:29 AM