Pharrell Williams launches sustainable line with G-star Raw

Pharrell Williams’ collaboration with G-star Raw, Bionic Yarn and Parley for the Oceans is now available in G-star Raw stores throughout the UAE. (Courtesy of The Oceans)

As part of a sustainable fashion collaboration with G-star Raw, Bionic Yarn and Parley for the Oceans, Grammy award winner, Pharrell Williams has launched an environmentally ethical spring/summer 2015 collection. Named Raw for the Oceans, the line features men’s and women’s pieces, including denim made from recycled ocean plastic.

“I have a connection with the ocean. It yields so much life including our own. So we owe it,” says Williams for Bionic Yarn

Williams recently made headlines as part of the continuing legal battle surrounding the song Blurred Lines. Found guilty of copying Marvin Gaye's 1977 song Got to Give It Up, he and singer, Robin Thicke, were asked to pay $7.4 million dollars in damages to the Gaye family. Williams and Thicke's lawyer, Howard King, announced yesterday he would appeal the verdict.

The Raw for the Oceans collection is now available in G-star Raw stores around the UAE.