Paul Smith opens new Mall of the Emirates boutique

Paul Smith opens in Mall of the Emirates, Dubai. Courtesy of Hafsa Lodi

Renowned British menswear label, Paul Smith, has officially opened its new boutique in Dubai's Mall of the Emirates. The fashion brand was founded in 1970 by designer Paul Smith, who was knighted by Queen Elizabeth II in 2000. Known for coming up with the phrase "classics with a twist," Paul Smith attire reflects just that sentiment, offering quality British tailoring with a distinctly effervescent attitude.

Colour-blocked socks combining hues of periwinkle and lemon-yellow, or coral and slate-grey, for instance, are what you can expect to find in the centre of the store, along with shirts splashed with pastel stripes, busy florals and red lips, which are shown paired with star and polka dot-printed ties.

Guests at the boutique's launch party last night were entertained by a great performance from Abri & Funk Radius, a Dubai-based reggae and neo-soul group.

The new Paul Smith store is located at the Fashion District of Level 1, Mall of the Emirates.