Fitbit executives ring the opening bell of the New York Stock Exchange. Valerie Caviness / EPA
Fitbit executives ring the opening bell of the New York Stock Exchange. Valerie Caviness / EPA
Fitbit executives ring the opening bell of the New York Stock Exchange. Valerie Caviness / EPA
Fitbit executives ring the opening bell of the New York Stock Exchange. Valerie Caviness / EPA

Fit for purpose?


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The enthusiastic response to last week’s initial public offering on the New York Stock Exchange of shares in Fitbit is a sign of things to come. By valuing the company as high as $8 billion (Dh29.4bn), the market has declared Fitbit – which manufactures wristbands that record users’ vital health data – the first success story in the much-vaunted “wearable technology” sector. It’s early days yet, but it’s fair to say that wearables are now officially a big thing.

Fitbit already has several competitors and its major limitation would seem to be the fact that it has just one function, unlike, for example, the new Apple Watch, which already has 3,500 different apps. Whether it gets swallowed up or stands alone as a niche product, Fitbit has at least started the conversation about what other technology we’ll one day be wearing or, indeed, may be implanted in our bodies. We have one suggestion: an “UnFitbit”, which instead of encouraging us to exercise all the time suggests that we sometimes slow down and smell the roses.

The specs: 2018 Chevrolet Trailblazer

Price, base / as tested Dh99,000 / Dh132,000

Engine 3.6L V6

Transmission: Six-speed automatic

Power 275hp @ 6,000rpm

Torque 350Nm @ 3,700rpm

Fuel economy combined 12.2L / 100km

What is 'Soft Power'?

Soft power was first mentioned in 1990 by former US Defence Secretary Joseph Nye. 
He believed that there were alternative ways of cultivating support from other countries, instead of achieving goals using military strength. 
Soft power is, at its root, the ability to convince other states to do what you want without force. 
This is traditionally achieved by proving that you share morals and values.

Director: Laxman Utekar

Cast: Vicky Kaushal, Akshaye Khanna, Diana Penty, Vineet Kumar Singh, Rashmika Mandanna

Rating: 1/5

The Brutalist

Director: Brady Corbet

Stars: Adrien Brody, Felicity Jones, Guy Pearce, Joe Alwyn

Rating: 3.5/5

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