Whether it is true that we use 10 per cent of our brain or not, we certainly limit ourselves to experiencing 10 per cent of our culture. This is best showcased in our apparently constant need to redefine the term “culture”. The problem with such fluid questions, however, is that they are unlikely to generate solid answers.
The 10th-century poet Al Mutanabbi says in a poem: “Nothing in knowledge is proper ... if the daylight calls for evidence, too.” Like many scholars of history and literature, Al Mutanabbi was observant in defining Arab culture’s originality and abundance early on.
Among the first to explain Arab unity was the 19th-century Lebanese writer Shakib Arslan, who said: “Arabs have talent, resistance ... and a complete aptitude for everything that forms nations.” He was talking about how the lasting imprint of language and culture forms agile civilisations.
From as early as the 4th century BC up until the 1st century AD, historians, beginning with Herodotus, Agatharchides and Diodorus, were captivated by Arabia's rich palaces and divine scents.
A modern object, rich in fragrance, can be found at Al Shindagha Museum in Dubai: the enormous piece of oud wood stands more than a metre high and is on display behind a protective glass. The beauty of this object is that it originates from the earliest practices of hospitality and scent-making culture in the UAE and the region more broadly.
All cultures have definitive, lasting features. They are found in the earliest festivities of every past or present society, in values and in the grandest expressions of art.
The German philosopher Immanuel Kant, in his work on aesthetics, emphasised that “beauty is free from reason”; it is a pure moment of awe and delight. In this context, it is best to leave culture undefined, or as is said, let the meaning of the poem stay in the poet's belly.
These days, filmmaking in the Arab world offers a chance to participate in culture on a universal scale, particularly when viewers can separate the experience from their own thoughts and preconceptions. Studio Misr and Studio Nahas, two major forces of filmmaking in 20th-century Egypt, often captured emotions before thoughts, by amplifying the originality of the Arabic language through music, dialogue and imagination.
In 1956, the Egyptian-born film actress Taheyya Karioka used her culture as a means to stand out and be known. The star of Shabab Emraa (A woman’s youth), one of the greatest Egyptian films of all time, stunned the Cannes red carpet media when she was seen wearing a local traditional anklet and a customary semi-abaya (malhaf). For artistry to be conveyed, it must be natural, authentic and grand –just like the 28 kilograms of oud wood displayed in Al Shindagha Museum; a simple piece that represents the values of gatherings in homes, and the days when get-togethers were about perfume, poetry and stories.
Qal al Shaer (Says the Poet), a show on Majid TV produced in partnership with Anasy Media, the Arab League Educational, Cultural and Scientific Organisation and Abu Dhabi Media, revives the splendour and beauty of Arabic poetry as an entertaining children’s game show.
A sign of where the poetry memorisation stands and the strong hold language has with audiences young and old, is that the feedback was instant. In front of exceptional judges such as Humood Al Khuder, Hessa Al Falasi, and Mahdi Al Karz, and the presenter Ghaya, a very talented high school student, many familiar values are voiced in verses by a group of young contestants. Each episode has a distinctive tongue twister that gives the viewers a chance to make speech a game and language more playful.
When culture is self-explanatory, the task of defining it becomes less relevant. As Alia Al Shamsi, the manager of Cultural Programs at Louvre – Abu Dhabi, once said: “In different languages the meaning of culture changes; in the Arabic language it is not interpreted the same way as in English.”
Qal al Shaer is a small example of what can be accomplished by engaging with the cheerful side of culture and language, instead of questioning and theorising about them.
More from Rashmee Roshan Lall
The bio
Favourite book: Peter Rabbit. I used to read it to my three children and still read it myself. If I am feeling down it brings back good memories.
Best thing about your job: Getting to help people. My mum always told me never to pass up an opportunity to do a good deed.
Best part of life in the UAE: The weather. The constant sunshine is amazing and there is always something to do, you have so many options when it comes to how to spend your day.
Favourite holiday destination: Malaysia. I went there for my honeymoon and ended up volunteering to teach local children for a few hours each day. It is such a special place and I plan to retire there one day.
MATCH INFO
Who: UAE v USA
What: first T20 international
When: Friday, 2pm
Where: ICC Academy in Dubai
UAE currency: the story behind the money in your pockets
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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
UAE currency: the story behind the money in your pockets
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