The UAE government on Thursday established a new federal body to direct the country's media messaging.
The National Media Authority aims to consolidate national media direction; align media policy across federal and local entities; and unify the UAE’s media line at national and international level, the UAE Government Media Office announced.
It will replace the UAE Media Council, the National Media Office and Emirates News Agency (Wam) in their functions, rights, obligations and legislative texts, the announcement read.
The new authority aims to guide the sector's advancement, enhance the reputation of the UAE and license all media outlets and their activities. This includes digital media and publishing, and entities operating within free zones.
The National Media Authority will also closely observe all media content printed, broadcast, posted, or aired within the UAE, including in free zones, the announcement said.
Its remit is developing, assessing and overseeing the national media narrative to contribute to enhancing the country's positive image. It will also respond to any potential media crisis and support early detection of them that can arise from digital media threats, negative or misleading content and/or fake news.
The new authority will develop the Emirates News Agency as the official channel to support the publication, distribution and translation of official approved news.
Emirates News Agency is almost as old as the UAE itself. Based in Abu Dhabi, it was established in 1976 and began operations in Arabic and English.
The new authority, meanwhile, will also have the power to establish a global network of correspondents and media offices; archive local and international news and press articles; and produce news services and media content.
It will register, license and accredit foreign media representatives in the UAE, including in free zones, and can oversee UAE official media delegations during visits abroad.
The new law also set down rules on how the new entity is governed such as having a board of trustees, whose formation would be determined by the UAE Cabinet.
It also stipulated the appointment of a secretary general for the authority and that it can own and establish limited liability companies or own shares or stakes in such companies, subject to Cabinet approval.

