A study shows that about 40 per cent of students in the UAE uses vapes, which medical professionals say are best used as smoking cessation aids. Reuters
A study shows that about 40 per cent of students in the UAE uses vapes, which medical professionals say are best used as smoking cessation aids. Reuters
A study shows that about 40 per cent of students in the UAE uses vapes, which medical professionals say are best used as smoking cessation aids. Reuters
A study shows that about 40 per cent of students in the UAE uses vapes, which medical professionals say are best used as smoking cessation aids. Reuters

Vape use among UAE university students highest in Arab states, study suggests


Daniel Bardsley
  • English
  • Arabic

Almost four in 10 university students in the UAE use vapes, research has found, the highest figure among Arab countries analysed.

Wide availability, many flavours, heavy online promotion and high incomes could be sparking interest in the nicotine products, researchers said.

While less harmful than smoking tobacco, vaping poses a health risk, according to doctors, who have suggested that tougher controls on availability could be considered. Currently, they can be bought in the UAE by anyone aged 18 or over.

The study by researchers in the UAE, Jordan, Saudi Arabia, Kuwait, Egypt and the US surveyed 1,338 students across Arab countries, primarily Egypt, Jordan, Kuwait, Saudi Arabia and the UAE, which had 237 students quizzed.

Malik Sallam, based at the University of Jordan in Amman and lead author of the paper, described the vaping rate among university students in the UAE, at 39.6 per cent, as “a striking figure” that deserved attention.

“While we should be careful not to rush to conclusions, a vaping prevalence of nearly 40 per cent among university students is higher than what we have seen in many other contexts, and it prompts important questions about shifting norms and behaviour around nicotine use,” he said.

Picking up the habit

As reported in The National, research from 2022 found that 23 per cent of university students in the UAE had smoked an e-cigarette in the past month, so the latest findings may indicate that rates are increasing.

Dr Sallam said that among some young adults, vaping and narghile or shisha use may be seen as “not only socially acceptable, but even modern, sophisticated, or less harmful than traditional cigarettes”.

Many students said they were attracted to vaping by the flavours on offer. Doctors want the devices to be used by smokers who want to quit. AP
Many students said they were attracted to vaping by the flavours on offer. Doctors want the devices to be used by smokers who want to quit. AP

“Vaping seems to be gaining popularity among young adults, perhaps due to a mix of factors like broader product availability, changing social norms, targeted digital marketing and, in some cases, the belief that e-cigarettes are a safer alternative to traditional smoking,” said Dr Sallam.

“That belief is not entirely unfounded, but it can be misleading if it oversimplifies the health risks involved. From a public health perspective, it is not just the prevalence that is concerning; it is the possible trajectory.”

Why are students taking up vaping?

University students in the UAE who use vapes said the choice of flavours helped to attract them to the habit.

“I honestly started with liking the flavours and loved the feeling it gives you and by now it's just a habit,” said a female student at a university in Abu Dhabi.

The 20-year-old Jordanian, who vapes “every day, throughout the day”, said that vaping was appealing because “it is easier to use and can be used indoors”.

Majd Al Homsi, a Syrian studying strategic communications and public relations at Abu Dhabi University, said that among his peers, about three in five people used vapes. He does not.

“I personally do not like the idea of putting things in my body that aren't beneficial to me or haven't been properly studied very well,” he said.

“Also, because I do a lot of sports and I’m a very active person so the long-term problems that come with vaping are not worth it to me.”

He said that vapes were “too easily available and accessible”, including to teenage pupils at school.

“One of the main reasons is the fact that they have become so cheap with so many options available, and that teenagers are simply able to send somebody who is of age to buy it for them makes it even worse. I believe there should be stricter purchasing rules,” he said.

Ahmad Makhlouf, 21, a Jordanian media production student at Abu Dhabi University, is a former cigarette and medwakh smoker who now vapes instead.

He said that vaping was, for him, “a routine thing” to satisfy his nicotine craving. He vapes every day and estimates that he has three to four puffs every 40 to 60 minutes.

“I am indeed aware and concerned about health risks from vaping but it’s the addiction itself that needs to be addressed,” he said.

Growing in numbers

The UAE figure, of 39.6 per cent of students using vapes, compares to 24.2 per cent in Kuwait, 20.5 per cent in Jordan, 8.8 per cent in Saudi Arabia and 7.3 per cent in Egypt.

Averaging across all countries, vapes were the most popular nicotine product, being used by 21.2 per cent of university students, followed by shisha or narghile at 12.9 per cent and cigarettes at 10.8 per cent.

Previous analysis of 146 studies in 53 countries found that on average 10.2 per cent of school and university students vaped, Dr Sallam said.

Published in Frontiers in Public Health, the new paper is titled Vaping Leads Tobacco Consumption among University Students in Arab Countries: a Study of Behavioural and Psychosocial Factors associated with Smoking.

Most e-cigarettes and vaping devices contain a battery, a heating coil and liquid containing flavour and nicotine. Ramon Penas / The National
Most e-cigarettes and vaping devices contain a battery, a heating coil and liquid containing flavour and nicotine. Ramon Penas / The National

Some of the study's authors are based at Mediclinic Parkview Hospital in Dubai and Mohammed bin Rashid University of Medicine and Health Sciences.

Dr Sallam said that it the new findings did not indicate that the UAE authorities were not trying hard to limit smoking rates.

“The UAE has taken important and commendable steps in recent years to address tobacco-related harms through strengthened policies, public awareness initiatives, and regulatory controls that have been recognised and applauded internationally,” he said.

“The figure we are seeing now may reflect the pace of change in the nicotine market, where product innovation and digital marketing often move faster than regulatory systems can adapt.”

Health warning

Caroline Cerny, deputy chief executive of Action on Smoking and Health, an anti-smoking charity set up by the Royal College of Physicians in the UK, indicated that vaping should be considered only by those who already smoked.

“Vaping is an effective tool to help adult smokers quit,” she said. “While not risk-free, vapes are less harmful than smoking. However, if you don’t smoke, you shouldn’t vape.”

Bharat Pankhania, head of public health medicine teaching at the University of Exeter Medical School in the UK, said that the way that vaping had been promoted meant that “it’s become an attractive thing, especially for young people”.

“After it’s become an attractive thing, they’re more likely to take it up,” he said. “The trouble is, nicotine is highly addictive, so you have a permanent customer for your e-cigarettes. Whilst the carcinogenic risk of e-cigarettes is low, there are other concerns.”

He said that these included an increased risk of pulmonary hypertension or high blood pressure in the arteries supplying the lungs.

“They should be restricted,” he said of vapes. “They should be confined to people giving up their addiction. It may be that they become a prescription item, rather than an item you buy on the high street.”

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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