A taxi driver in Cairo. There are at least 50,000 communal taxis operating in the city. Reuters
A taxi driver in Cairo. There are at least 50,000 communal taxis operating in the city. Reuters
A taxi driver in Cairo. There are at least 50,000 communal taxis operating in the city. Reuters
A taxi driver in Cairo. There are at least 50,000 communal taxis operating in the city. Reuters

Writings on Cairo's notorious communal taxis showcase Egyptian humour and religious piety


Hamza Hendawi
  • English
  • Arabic

The writings on the back of Cairo's notorious communal taxis have long offered a rich insight into the humour Egyptians are renowned for along with their religious piety.

Lately, they have also been shining a light on the mood of the city, a sprawling and chaotic metropolis of 25 million people. In some ways, the writings – which are either painted on or on stickers – are an unlikely window of free expression in a country long accustomed to rigid restrictions on free speech, where social media is about the only place where Egyptians can speak their minds with relative freedom.

It is not that what is written on the back of these minibuses is inflammatory or particularly seditious – it is often simply the names of the driver's children or a short Quranic verse or a prayer – but that they offer a glimpse of the mood among the city's overwhelmingly poor majority. With so many minibuses in Cairo – at least 50,000 by one count – the messages they display are widely seen as they dart and weave through the streets at all hours of the day and night.

In some cases, there is an image of Saddam Hussein, Che Guevara or Bob Marley. In other cases, there are words of deep gratitude to mothers. Very common too are supplications for the protection of the minibus from envy, such as: "Don't be vexed, it's God's will" or "God will keep it safe!"

"It's like a thawab [reward] that will help me on Judgment Day," said Mohammed Hassan, whose minibus bears a sticker that says, "Don't forget to say Allah out loud".

"I work the route between Abdel Moneim Riad Square and Maadi and I stop at so many lights, so you can imagine how many thawabs I earn every time someone reads the sticker," he said, referring to the roughly 17km distance between the central Cairo square and the leafy suburb to the south.

Some of the writings on the minibuses – they are the most popular mode of transport in the city and are known in Egypt's Arabic vernacular as microbasat – speak of, but more often just hint at, the struggle of Cairo's poor majority as they deal with double-digit inflation, expanding taxes and higher utility bills.

"I am neither a doctor nor an engineer, but I know something about car engines," says one that speaks of pride in what a minibus driver does for a living. "No gold or antiquities, just hard work night and day," says another, alluding to the vast wealth made by Egyptians involved in illegal gold mining or trafficking in ancient artefacts. "Oh, if only lady luck would smile on me," declares one that bemoans poverty.

The humour, however, can sometimes be edgy or dark. Often, it seems to be in the same vein as the lyrics of Mahraganat music, a relatively new genre that emerged in the wake of the 2011 uprising that removed the 29-year regime of Hosni Mubarak and has since flourished in Cairo's poor districts.

"Don't stare at it [the minibus] enviously, you moron!" goes the first part of an aggressive attempt at humour. "Be back in a second," says one that speaks to the delays sometimes caused when the driver stops for tea and a smoke at a nearby cafe.

"They beat up on us so hard and we responded, but only with curse words," reads a self-effacing phrase on one minibus, echoing an often-repeated line from a 2000 Egyptian blockbuster movie, El Nazer Salahedldeen. "If you cannot make yourself happy, ruin the mood of everyone else," is the obnoxious counsel offered by another.

"I would rather stick to prayers or verses from the Quran," said a minibus driver whose vehicle bears a sticker that reads: "Allah is the best protector".

"It is the wisdom of an old man like me who has no formal education except for that from the school of life," he mused.

Sometimes, the humour on the minibuses is somewhat risque, and, in some ways, speaks to the problems involved in dealing with some unruly drivers. "Not all women are ladies," declares one that professes an understanding of the human condition. Staying with the topic of women, another one uses the customary phrasing of job advertisements: "A hottie is wanted to stay with me through my shift."

These kind of messages fit in with the widespread notoriety of minibus drivers. Cases of assault and sexual harassment are not uncommon on Cairo’s communal taxis, prompting police in some cases to plaster flyers on the back of seats that list the names and mobile numbers of officers at local police should they be needed to report a crime.

Lately, more serious messages have begun to appear on the minibuses. "God, please, make our brothers in Palestine victorious!" says one, superimposed on a map of Palestine in the green, red and black colours of the Palestinian flag. "Gaza is in our hearts," declares another.

The writings on the minibuses have not always been innocuous. In the early 1980s, the government saw fit to ban them when some were deemed to betray sectarian undertones at a time of Muslim-Christian violence in Cairo.

"The Lord is my shepherd; I shall not want," was a popular one used then by Christians on minibuses as well as private cars. Muslims countered with the use of the declaration of faith: "There is no God but Allah and Mohammed is his messenger."

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Libi has been involved in threatening and perpetuating acts of aggression and violence against Palestinians. His firm has provided logistical and financial support for the establishment of illegal outposts.

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: May 30, 2025, 6:00 PM