Boarded-up shops, including Christian Dior, Parfums de Marly and Ex Nihilo, on Rue Saint-Honore following looting in central Paris. Bloomberg
Boarded-up shops, including Christian Dior, Parfums de Marly and Ex Nihilo, on Rue Saint-Honore following looting in central Paris. Bloomberg

France brings in police reinforcements as luxury boutique owners brace for new protests


Businesses across France were boarding up on Thursday and bracing for more protests as the government promised new security measures to protect them and avoid a repeat of last week's destruction.

President Emmanuel Macron, returning from a tour of the Gulf, said he would ban public protests unless they were organised by unions that respected alternative routes avoiding city centres.

“The general recommendation is that there should be no demonstrations in the coming days,” Mr Macron said after a meeting with intelligence services at the Elysee Palace in Paris.

Protests organised by those with “no legitimacy” will be outlawed because “we want a return to calm”, the President said.

There had been “failures to anticipate” the violence of last week's protests, he added, and the government is now working on making sure city centres stay safe over the coming weekend despite the expectation that further protests will take place.

“The goal is to ensure calm, to protect businesses and to safeguard public buildings,” Mr Macron said.

French President Emmanuel Macron attends a security council meeting at the Elysee Palace in Paris. Reuters
French President Emmanuel Macron attends a security council meeting at the Elysee Palace in Paris. Reuters

Far-left groups aiming to provoke the “fall of the Republic” were behind last week's violence, the President said, as he condemned what he called “acts of delinquency”.

“I can assure the French people listening to us that … everything is being done to ensure that what we experienced last Saturday cannot happen again next Saturday,” government spokeswoman Maud Bregeon said, speaking shortly after Mr Macron.

The number of police officers on the streets will be 20 per cent higher than last weekend, according to Jean-Didier Berger, minister delegate to the Minister of the Interior. Protests are planned for Paris on Saturday.

“We have cancelled some vacations. We have called back people who were supposed to be on vacation but will not be,” he told BFMTV. He said officers had been given permission to use weapons such as stun grenades, which had been questioned after a teenager lost his hand while picking one up during a previous demonstration.

Businesses in Paris were urged by the police chief, Patrice Faure, to increase their own security by hiring private guards, potentially with dog units, and use alarm systems. Rallies are planned for Thursday in several cities including Lille.

Across Paris’s shopping districts, luxury boutiques bear the scars of a weekend of rioting that filled social media feeds around the world. Now they are bracing for the possibility of another round.

Boarding up

On the Champs-Elysees, Louis Vuitton’s flagship store now has metallic grates protecting its window, as does the Christian Dior Couture emporium on Avenue Montaigne, a nexus of high-end shopping in Paris’s eighth arrondissement. Both stores escaped serious damage last weekend, even as shops elsewhere were less fortunate.

A vandalised Louis Vuitton luxury shop with its broken windows boarded up in Marseille. Reuters
A vandalised Louis Vuitton luxury shop with its broken windows boarded up in Marseille. Reuters

Windows and doors are boarded up along the Rue Saint-Honore, not far from France’s presidential palace. Mobs on Saturday broke into and looted shops along the street, including those of Burberry, Christian Dior perfumes and Guerlain. Those three boutiques have remained closed, as has a Salomon sportswear store on the nearby Boulevard de la Madeleine that was similarly ravaged.

The Hermes boutique on Avenue George V, close to the Champs-Elysees, suffered broken windows. The brand’s store in Marseille fared far worse, and “won’t reopen any time soon”, after being ransacked by rioters, chief financial officer Eric du Halgouet said on Thursday. Hermes has beefed up its security measures, he said.

Turmoil

The violence followed protests last Saturday that drew more than half a million people across France. As night fell, roving bands of hooded and masked rioters hit hundreds of shops, smashing windows, destroying equipment and running off with merchandise. The turmoil abated after curfews and transport restrictions were imposed on Monday, but the protesters’ call for another day of unrest this Saturday has residents, authorities and shopkeepers on edge.

The brazen attacks and ineffectual police response prompted an outcry from retailers, among others, and led to a profit warning from Carrefour SA, one of the country’s largest grocers. About 50 of its stores were hit on the first day of rioting, with many looted and damaged, chief executive Alexandre Bompard told financial analysts on Tuesday.

The unrest is hurting consumer confidence, dissuading shoppers and driving up costs for security and logistics, Mr Bompard said. Carrefour expects a hit to profitability of as much as €200 million ($225 million).

Laurent Milchior, who heads lingerie brand Etam, told BFM Business that the destruction at the weekend represented €1 million in lost sales and another €500,000 from stolen goods and damage to its outlets. “If it’s a one-off, it’ll work out, but the issue is if it lasts,” he said, referring to repeated days of protests that degenerate into violence.

Mr Milchior called on President Macron to mobilise the army to deal with the incidents, saying anti-riot police and other forces were outmatched.

  • Tear gas rises in the Republic Square as anti-riot police clash with protesters during demonstrations against the cost of living, in Paris. Reuters
    Tear gas rises in the Republic Square as anti-riot police clash with protesters during demonstrations against the cost of living, in Paris. Reuters
  • Police officers take cover behind their shields during clashes in the city of Nantes. Reuters
    Police officers take cover behind their shields during clashes in the city of Nantes. Reuters
  • Protesters climb fences in Nantes. Reuters
    Protesters climb fences in Nantes. Reuters
  • A woman jogs past shells of cars burnt during the unrest in Paris. Reuters
    A woman jogs past shells of cars burnt during the unrest in Paris. Reuters
  • A McDonald's restaurant after its windows were damaged, in Paris. Reuters
    A McDonald's restaurant after its windows were damaged, in Paris. Reuters
  • The city hall on fire in Limoges, central France. AFP
    The city hall on fire in Limoges, central France. AFP
  • The destroyed Limoges city hall after it was set on fire. AFP
    The destroyed Limoges city hall after it was set on fire. AFP
  • Heavy smoke around the statue in the Republic Square, in Paris. AFP
    Heavy smoke around the statue in the Republic Square, in Paris. AFP
  • Police officers charge against protesters. AFP
    Police officers charge against protesters. AFP
  • The violence degenerated into looting and burning nationwide. AFP
    The violence degenerated into looting and burning nationwide. AFP
  • A protester waves a Palestinian flag, in Paris AFP
    A protester waves a Palestinian flag, in Paris AFP
  • A bicycle rack smashed against a window at the Hotel de Nesmond, the state's official residence in Gironde, in Bordeaux. AFP
    A bicycle rack smashed against a window at the Hotel de Nesmond, the state's official residence in Gironde, in Bordeaux. AFP
  • People enter a ransacked Franprix store, in central Paris. AFP
    People enter a ransacked Franprix store, in central Paris. AFP
  • Protesters and students from art and culture schools block the entrance to the Louvre Museum. Reuters
    Protesters and students from art and culture schools block the entrance to the Louvre Museum. Reuters

Thierry Guibert, the chief executive of Lacoste owner Maus Freres SA, urged the state in a LinkedIn post “to mobilise without delay all legal means it has to put an end to the violence, protect our citizens, our police officers, our workers and our companies”.

Galeries Lafayette, after suffering damage and looting at locations including Boulevard Haussmann in Paris and in Bordeaux, said the material and economic consequences would be significant.

In response to the attacks, Prime Minister Sébastien Lecornu promised “massive” security measures around this Saturday’s protests in remarks to the National Assembly. Interior Minister Laurent Nunez is scheduled to give further details later on Thursday.

The impact of the rioting is likely to ripple across the tourism industry, particularly if it carries on. Images of violence have led to cancellations at high-end Paris hotels, according to Christophe Laure, who heads UMIH Prestige, which represents four-star and five-star hotels. Well-heeled guests of those establishments often shop at the local luxury shops.

“It’s too early today to assess whether this will have an impact on foreign tourist clientele in coming weeks,” said Mr du Halgouet of Hermes.

With demand for luxury goods in China already weak and the wider industry in a slump, an extended drop in tourist purchases in France would come at a difficult moment. That is especially the case with the Christmas shopping season now getting under way. Milan, another European luxury shopping destination, has also experienced looting in the past few days.

Two prominent events set to lure foreign visitors are still going ahead this weekend. The Art Basel Paris fair, at the Grand Palais, said it “has extensive protocols in place” for the show and “works closely with a private security company and, where necessary, the Paris police”.

On Sunday, the National Football League will hold a game between the Pittsburgh Steelers and the New Orleans Saints at Stade de France, the stadium in the suburbs of Paris where a Champions League final in 2022 ended in scenes of chaos and violence as local individuals assaulted football fans. Security will be heightened for the game.

Agencies contributed to this report

Updated: October 22, 2026, 12:09 PM