The new offerings from Noon by Noor, the Bahrain-based label of two 28-year-olds, were made for 28-year-olds: they're cute and wearable.
It's not couture, and it's not visionary, but place their stuff on any high-street store and they will fly off the racks.
It was all very mainstream and very now - and quite appropriately, the show's soundtrack was nothing less than the song of the moment, Robin Thicke's Blurred Lines.
We were especially taken by the jackets covered in rosettes.
