The latest fragrance to come out of Italian fashion house Miu Miu launched on March 22 in the UAE, at the Miu Miu boutique in Mall of the Emirates. Titled Miu Miu L’Eau Bleue, the new perfume is bottled in a playful and luminescent sea blue shade, reflecting a rich, matelassé texture, topped with a smooth, lemon yellow cap. The colour palette is at once reminiscent of a beach party or afternoon by the poolside, and the luxe bottle is an ideal vanity-table topper.
Inspired by the subtle seasonal transition from winter to spring, the fragrance features lily of the valley flowers with a hint of honeysuckle and akigalawood. It’s remarkably similar to the scent of jasmine flowers, though spruced up with spicy undertones. The scent offers a more carefree, refreshing aroma than the label’s first eponymous perfume, which had an aroma that called to mind a more sophisticated, rebellious attitude.
French-English actress Stacy Martin is the face of the campaign for the new fragrance. In harmony with the perfume bottle, Martin is styled in a blue floral dress with oversized pearl buttons and pastel yellow shoes. It’s a reminder that the Miu Miu girl is a picture of contemporary glamour – she wears pearls and rounded-toe block heels, but keeps her hair in a long-bob and incorporates cat-eye wings in her make-up.
The new fragrance (Dh360 for 50 ml) is available only at Miu Miu fashion stores this week, and by April, it will be stocked at leading retailers across the UAE.
hlodi@thenational.ae
