Hollywood stars Gwyneth Paltrow, Zoe Saldana and Kate Hudson are all in Dubai this week, and have been posting about their UAE adventures on Instagram.
The three actresses have been spotted in the desert, at Dubai Creek in Bur Dubai and on the beach.
Kate Hudson was one of the first to post, from the desert with partner Danny Fujikawa. The pair posed with a falcon and Hudson captioned her post: "Watched this beauty fly #Dubai #Falconry".
She posted a second snap in the desert at night, but didn't confirm it was Dubai in the caption.
Zoe Saldana seemed to join Kate Hudson on her day out with falcons, posting pictures with the birds on an Instagram Story.
Gwyneth Paltrow has also posted photos up-close with the UAE's nature. The Goop founder posed with a jellyfish on a Dubai beach, writing: "Hi from #Dubai (say me and the jellyfish)".
Kate Hudson's friend and stylist Sophie Lopez posted a photo of herself with Hudson and friend, Jess, on ab abra on Dubai Creek, proving that they have ticked off plenty of tourist must-sees while in town.
But why are they here?
Back in March, Gwyneth Paltrow starred in one of Shah Rukh Khan's #BeMyGuest Dubai Tourism videos.
Perhaps the Avengers actress had the #BeMyGuest gauntlet passed on to her by the Bollywood star at the end of the two-minute video.
We're thinking that maybe she's gathered a group of A-list pals to feature as her 'guests' in an upcoming Dubai Tourism campaign. We'll certainly be watching this space.
Paltrow is not the first Hollywood star to feature in one of the UAE's international campaigns.
In 2016 Jennifer Aniston starred in an Emirates advert:
And in 2015, Nicole Kidman featured in an Etihad advert: