Work out when, where and how you want, with ClassPass

The New York-headquartered fitness membership company will launch in October, partnering with multiple gyms and studios in Dubai

Regular exercise makes you happier than earning a high salary, new research shows. 
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If running on the treadmill or lifting weights week in and week out is the bane of your existence, consider signing up for the latest fitness-pass package that’s launching in Dubai in October.

New York-headquartered ClassPass will partner with “premium gyms and studios in Dubai”, and offer its members access to a multitude of fitness sessions, from CrossFit, high-intensity interval training, strength-training and spinning to yoga, Pilates, barre and even dance classes.

According to CEO Fritz Lanman, studio fitness is booming in Dubai. “ClassPass has [always stood for] variety, flexibility and value. Variety is a huge factor in motivating people to work out and has been a major proponent of our success,” he says. “Our members love to try and experiment with new classes – 90 per cent of users discover new studios for the first time on ClassPass, and 70 per cent try a new genre for the first time.”

ClassPass now has a wait-list link, which will be active until the end of October. Early birds who sign up, using their email address, could receive a free month's subscription for the month of October.

While membership costs are yet to be disclosed, ClassPass operates on a credits-based model. “This provides users with flexibility to suit their fitness needs no matter their budget,” says Lanman. “Classes are dynamically priced based on several factors, including time of day, studio, location, equipment and demand. This allows members to get more classes a month if they book off-peak class times or the option to book higher credit, in-demand classes.”

You can also put your monthly membership on hold at any time, useful for those who travel often Lanman adds: “One of the advantages of our membership is that it’s great for travellers since you can use it in multiple cities worldwide.”

ClassPass operates in more than 50 cities in collaboration with about 10,000 partners, and has been recognised as one of Forbes's "Next Billion Dollar Startups". The Dubai launch was preceded by the ClassPass's Singapore debut.


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