The Burj Club will introduce Pound cardio jams, which are based on drumming, from April 1. Courtesy The Burj Club
The Burj Club will introduce Pound cardio jams, which are based on drumming, from April 1. Courtesy The Burj Club
The Burj Club will introduce Pound cardio jams, which are based on drumming, from April 1. Courtesy The Burj Club
The Burj Club will introduce Pound cardio jams, which are based on drumming, from April 1. Courtesy The Burj Club

New Dubai fitness class Pound moves to a different beat


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As competition becomes more fierce in the fitness sector, gyms and health clubs are increasingly looking for ways to be different. Gone are the days when fitness meant going for a run or pumping weights at the gym and we’ve moved past the notion that maintaining good health isn’t enjoyable. Workouts that are based around the concept of fun, such as trampolining and Zumba, have a steady following, not just in the UAE, but around the world.

A new fun fitness concept is about to hit the UAE’s shores. Pound cardio jams are based on playing the drums and classes will be offered at The Burj Club, Burj Khalifa, from April 1.

The classes are a full-body workout using lightly weighted drumsticks, called Ripstix, which are designed specifically for exercise. They combine light resistance with constant simulated drumming, fusing cardio, isometric movements, plyometrics and isometric poses, and are suitable for both men and women. Music is a key part of the class and participants will work out to everything from rock and rap to pop and old-school tunes.

Pound classes will be held every Saturday from 10am and are free for members and Dh110 for non-members.

To reserve a space, visit www.burjkhalifa.ae or call 04 888 3900.

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Pharaoh's curse

British aristocrat Lord Carnarvon, who funded the expedition to find the Tutankhamun tomb, died in a Cairo hotel four months after the crypt was opened.
He had been in poor health for many years after a car crash, and a mosquito bite made worse by a shaving cut led to blood poisoning and pneumonia.
Reports at the time said Lord Carnarvon suffered from “pain as the inflammation affected the nasal passages and eyes”.
Decades later, scientists contended he had died of aspergillosis after inhaling spores of the fungus aspergillus in the tomb, which can lie dormant for months. The fact several others who entered were also found dead withiin a short time led to the myth of the curse.

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