Tommy Hilfiger, one of America’s most well known fashion labels, has just unveiled its first hijab.
The garment is made from a light weight jacquard cloth in soft grey, shot through with lurex for subtle shimmer. As the brand's debut scarf made specifically to be worn as a head covering, the hijab is light enough to be breathable, yet large enough to be elegantly modest. It is decorated with the initials TH in a tumbling block pattern. It is now available for purchase globally in select stores and online.
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This is not the first time Tommy Hilfiger has designed with modesty in mind, however, as it recently dressed hijabi model Halima Aden in a custom-made burkini.
With a State of the Global Islamic Economy report projecting the modest fashion industry to be worth an estimated £226 billion (Dh1.08 trillion) worldwide, it is little surprise that Tommy Hilfiger joins a growing list of fashion houses eager to cater to the market.
A number of high-end names, such as Giorgio Armani, Dolce & Gabbana, Burberry and DKNY, have all produced pieces or entire collections aimed specifically at the modest market, while high street names such as H&M and Mango have both followed suit.
The Japanese company Uniqlo has unveiled a collaboration for autumn / winter 2020 with British hijabi designer Hana Tajima.