It's a booming trend but, as we've recently uncovered, not all clean beauty brands are created equal.
Want to jump on the beauty bandwagon but not sure where to start?
These clean, green product lines are some of the most trustworthy out there, and all have full ranges that cover pretty much every facet of a good beauty routine.
This cosmetics and skincare brand was started by make-up artist Rose-Marie Swift in 2008, and pledges to only use clean, organic ingredients that are ethically sourced. Its hero products include the coconut-oil based "Un" Cover-up concealer, which leaves undereyes bright without caking, and its Living Luminizer, a cream highlighter that imparts a subtle glow rather than a glittery finish.
Founded by hairdresser Josh Rosebrook, this skin and haircare brand has a focus on organic, natural ingredients and small-batch production. Newcomers to the cruelty-free range should try the Advanced Hydration Face Mask, loaded with aloe vera and Indian senna seed, and the sulfate-free Nourish shampoo, to revitalise parched strands.
It's in the luxury price bracket, but there's a reason this skincare brand has fans such as Kate Hudson, Lily Aldrige and Emma Watson. Established by Colombian entrepreneur Tata Harper, the brand asserts that its formulas are all non-toxic, high performance and packed with organic ingredients, while the signature green glass bottles are recyclable. If you only try one product, make it the vitamin C-laced Resurfacing Serum.
This vegan-friendly Australian brand, founded by brothers Jeremy and Keston Muijs, has a focus on antioxidant-laden organic ingredients, which it uses in a range of skin and haircare products. If you're sensitive to botanical extracts, this might not be the line for you, but otherwise the bodycare range is particularly worth a try – namely the sweet orange, cedarwood and sage hand wash, which makes a great gift for others ... or yourself.
The products in this organic cosmetics line, founded by Danish make-up artist Kirsten Kjaer Weis, are free of parabens, silicones, petrochemical emulsifiers and synthetic fragrances, so should suit even the most sensitive of skins. Better yet, the packaging is designed to be reusable – so once you've bought a complete product, whether a blush, lipstick or mascara, keep the metal casing and simply reorder the refill to keep your waste footprint down.
This skincare and make-up line was established by Karen Behnke in 2005, when the US wellness entrepreneur was pregnant and looking for all-natural yet effective products. Juice is founded on the basis of using antioxidant and vitamin-rich botanicals (hence the name) alongside dermatologist skincare ingredients, without any filler products or unnecessary chemicals. First-time buyers should give the award-winning Green Apple Peel, an alpha and beta hydroxy acid-heavy mask, a whirl.