You can choose the fabric and pattern for pillows, rugs and more. Courtesy Johnathan Adler
You can choose the fabric and pattern for pillows, rugs and more. Courtesy Johnathan Adler

Wish List: Be the designer with Jonathan Adler's online tools

The American brand Jonathan Adler is best known for its craft-inspired pieces which range from furniture to lighting and wall decor. Adler started off as a pottery specialist before expanding his line to include kooky design-led accessories such as his best-selling needlepoint cushion covers and throws.

His "design your own" range combines the brand's handcrafted style with your own personal touch. Instead of building your home around what's available in shops, this feature allows you to customise your home accessories to suit your existing furnishings.

You start off by choosing among cushions, throws or rugs from an easy-to-navigate online software programme, then select your base pattern from a range of about 28. Depending on your design, several colours pop up for you to pick from, and you can play around with differing combinations until you are satisfied. Finally, you decide on your size and fabric and place your order.

All wool rugs, pillows and totes are hand loomed and made from Peruvian wool, pillow designs can be made using either 100 per cent wool or 100 per cent hand-loomed cotton, and throws will be made of 100 per cent alpaca.

Prices start from US$110 (Dh404) for a pillow to $595 (Dh2,185) for a 100 per cent alpaca throw.

The variety is enough to satisfy most tastes, but not so overwhelming as to leave you at a loss. The design process is great fun, and the end result is a well-made accessory that stands out among the standard shop-bought pieces.


July 5, 1994: Jeff Bezos founds Cadabra Inc, which would later be renamed to, because his lawyer misheard the name as 'cadaver'. In its earliest days, the bookstore operated out of a rented garage in Bellevue, Washington

July 16, 1995: Amazon formally opens as an online bookseller. Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought becomes the first item sold on Amazon

1997: Amazon goes public at $18 a share, which has grown about 1,000 per cent at present. Its highest closing price was $197.85 on June 27, 2024

1998: Amazon acquires IMDb, its first major acquisition. It also starts selling CDs and DVDs

2000: Amazon Marketplace opens, allowing people to sell items on the website

2002: Amazon forms what would become Amazon Web Services, opening the platform to all developers. The cloud unit would follow in 2006

2003: Amazon turns in an annual profit of $75 million, the first time it ended a year in the black

2005: Amazon Prime is introduced, its first-ever subscription service that offered US customers free two-day shipping for $79 a year

2006: Amazon Unbox is unveiled, the company's video service that would later morph into Amazon Instant Video and, ultimately, Amazon Video

2007: Amazon's first hardware product, the Kindle e-reader, is introduced; the Fire TV and Fire Phone would come in 2014. Grocery service Amazon Fresh is also started

2009: Amazon introduces Amazon Basics, its in-house label for a variety of products

2010: The foundations for Amazon Studios were laid. Its first original streaming content debuted in 2013

2011: The Amazon Appstore for Google's Android is launched. It is still unavailable on Apple's iOS

2014: The Amazon Echo is launched, a speaker that acts as a personal digital assistant powered by Alexa

2017: Amazon acquires Whole Foods for $13.7 billion, its biggest acquisition

2018: Amazon's market cap briefly crosses the $1 trillion mark, making it, at the time, only the third company to achieve that milestone


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