Diane von Furstenberg unveils H&M homeware collection – and it's coming to the UAE
The fashion designer has created a bold line of home accessories that include all her style signatures
Diane von Furstenberg and H&M Home have teamed up on a collection of home accessories that celebrate all the designer’s style signatures.
The 31-piece collection will be released globally on April 16, and will be available in the H&M stores at The Dubai Mall and Mall of the Emirates, as well as through the brand's online store and mobile app.
The range of decorative items includes double-sided wool blankets that can be draped over your sofa; boxes to store your treasures in; and a range of scented candles housed in bold printed glass containers. The candles centre on von Furstenberg’s favourite scent, amber, and also include notes of cedar wood, sandalwood and pine.
The whole collection is fabulous, and I can’t wait to share it with everyone
Diane von Furstenberg
Espresso cups and saucers; rounded vases in pink and orange, and a sumptuous robe made from the famed Diane print also feature in the collection, alongside cushion covers and wall prints that read “Own It” and “When you doubt your power, you give power to your doubt”. Von Furstenberg’s affinity for bold prints is evident throughout, from the bold zebra and leopard motifs to the sassy lip patterns.
“The prints in the H&M Home collaboration are very iconic,” von Furstenberg says. “The Diane print I created 20 years ago when I started the company, while the lips print comes from the painting Andy Warhol did of me. Personally, I love animal prints – zebra is very DVF – and also vibrant orange and pinks, but monochrome black and white is very chic, too. The whole collection is fabulous, and I can’t wait to share it with everyone.”
The announcement comes after H&M's takeover of Burj Khalifa on Saturday, to celebrate the launch of its "more sustainable" spring fashion collection.
The light show was attended by the Swedish Ambassador to the UAE, Bahrain and Kuwait, Henrik Landerholm, while the collection itself was on display at a H&M pop-up booth on The Dubai Mall Fountain Promenade.
The new collection further harnesses innovative materials such as Agraloop Biofibre, organic cotton jersey, denim, poplin and crisp linens, reflecting H&M’s aim to only use 100 per cent recycled or sustainably sourced materials by 2030.
“Our campaigns have always pushed the envelope when it comes to sustainable fashion, and today we continue the journey. This collection marks a milestone for us in the Middle East, pushing the conversation forward on making conscious choices easier in everyday life, starting with what we wear. What better way to reach a global audience than to take over the Burj Khalifa to globally share the story of our spring fashion collection,” says Saleh Alshaya, president of H&M for Alshaya Group.
Updated: April 8, 2021 04:56 PM