Zero Gravity, Koko Bay, Black Flamingo, Cove, Drift, Nikki, White ... Chances are you’ve visited, or at least heard of, many of these beachside destinations.
And yet, around a decade ago, beach clubs were virtually non-existent in the UAE – save for Barasti in Dubai.
Fast-forward to today and a venue is almost considered lacking if it doesn't feature a pristine, private sandy beachfront, an on-trend food menu and pulsating outdoor entertainment by way of top-tier DJs or live performers.
The array of beach clubs is infusing the leisure landscape with a new dynamic and shaping seaside culture in the region like never before.
The evolution of the beach club
When they launched, UAE beach clubs were luxury venues, limited to those who could afford either membership or elevated prices, despite a rather regular, even rudimentary set-up.
“The public beach was the primary option outside of hotel pools. And those were primarily a copy-paste of one another – stiff, even soulless,” says Paul Evans, chief executive and co-founder of Solutions Group. The company operates hospitality venues such as Ula, Stk, Koyo and Lock, Stock & Barrel.
Eight months of perfect weather is conducive to an incredible beach club experience
Adel Ghazzawi,
co-founder, Cove Beach
Over the years, the UAE’s beach clubs have evolved from mere sunbathing spots into multifaceted hubs of entertainment and relaxation. They offer a diverse range of activities, including upscale dining, water sports, wellness experiences, concerts and, to the delight of many, fireworks shows.
Scott Messiah, general manager of Drift Beach Club at One&Only Royal Mirage, says beach clubs have an undeniable allure for both residents and tourists. “The combination of pristine beaches, year-round sunshine and the opulence that comes with a Dubai beach club is a major draw,” says Messiah.
Another huge plus point is that the UAE has invested heavily in building out beachfront destinations, strategically identifying important areas and creatively enhancing them into desirable locations. Case in point: the coming J1 Beach in La Mer and The Link at One by Za'abeel.
Adel Ghazzawi, co-founder of Cove Beach, credits the considerable amount of time and resources spent designing and constructing some of the world’s most beautiful beachfronts for creating the huge appeal. “These efforts are evident in locations such as JBR, Bluewaters and The Palm, all of which have a stunning backdrop of the iconic city that Dubai has become," he adds.
The UAE has indeed emerged as a premier global tourism destination, with beach clubs playing a pivotal role in this journey.
“Exceptional amenities, stylish dining establishments and a continuous line-up of exciting events featuring international performers have positioned cities like Dubai and Abu Dhabi above destinations of similar renown, such as Ibiza and St Tropez,” asserts Mario Samaha, founder and chief executive of Capital Motion hospitality group, which owns the likes of Cafe del Mar Beach Club and Tiki Pacifico in Abu Dhabi.
Welcoming the brighter weather
Over the years, both homegrown brands and international concepts have been pushing boundaries to deliver elevated experiences. Ghazzawi says the rise in competition has seen venues continuously upping their game – whether it's service, premium ingredients or A-list entertainment.
This evolution, coupled with the “eight months of perfect weather that’s conducive to an incredible beach club experience”, has led to an increase in the popularity of beach clubs in the UAE, he says.
The level of entertainment, service and amenities is what differentiates the UAE from the rest of the world
Mario Samaha,
founder and chief executive, Capital Motion
Embracing the favourable weather conditions is a top priority for most venues right now. “We plan to make the most of the cooler but still sunny months by offering a range of activities and events,” says Messiah.
It is little wonder that the next two months alone will see the launch of, among others, chef Izu Ani’s Sirene Beach by Gaia, Maison La Plage and Nobu Beach Club in Abu Dhabi (see full list below).
Setting gold standards
Above all, the customer is king of the beach club.
“Guests seek to be pampered and indulge in a luxurious lifestyle, even if only for the day, and the UAE caters to this desire like nowhere else in the world,” says Samaha.
From dive-in cinema experiences and brand takeovers to incorporating wellness by the beach, venues are pushing the envelope of innovation.
As the competitiveness of the hospitality scene has intensified, so too has the need for lifestyle destinations – those that create a break from reality, somewhere to recharge the batteries.
According to Evans, there has been a growing desire for approachable beach experiences that either add a certain element of luxury, or transport guests away from the day-to-day by combining "culinary genius with ambient interiors".
One of the most exciting launches of the year was Nobu by the Beach at Atlantis The Royal. Evans says that, as the landscape matures, it will be interesting to see more established or old-school brands team up with F&B and retail pop-ups to offer limited-time experiences.
Messiah puts the success down to a unique fusion of international influences and Middle Eastern hospitality, as well as tremendous design and prime locations, adding: “This blend creates a cosmopolitan and glamorous atmosphere that can't be found anywhere else.”
They mix luxurious cabanas with high-end fashion and art, which add to the opulence of the experience. “The level of entertainment, service and amenities is what differentiates the UAE from the rest of the world,” says Samaha.
Several also offer annual memberships and loyalty programmes, which allow guests to enjoy all-day beach and pool access, plus children’s play areas, restaurants, VIP cabanas or private villas with hot tubs and plunge pools.
Whether it be family, couples, partygoers or tourists, brands take their time and lean into who they are to ensure it is felt from beachfront to bathroom
Paul Evans,
chief executive and co-founder, Solutions Group
“There really is something here for every taste, budget and style – from entry-level to ultra-luxurious and everything in between,” notes Ghazzawi.
According to Evans, the high standard of public beaches and entertainment areas such as The Walk, JBR, mean paid-for beach clubs have to offer an even better experience.
“We go above and beyond, which makes the market fiercely competitive and makes regular beach clubs globally feel a bit bland by comparison,” he says.
Instead of just elevating F&B, they use holistic designs that hit all the senses and tap into a specific market. “Whether that be family, couples, partygoers or tourists, brands take their time and lean into who they are to ensure it is felt from beachfront to bathroom," he adds.
"This region is very good at understanding its audience and being open-minded enough to recognise there is enough business for everyone.”
With that in mind, here are some of the newest and soon-to-open beach clubs in Dubai and Abu Dhabi.
Newly launched beach clubs
- Soluna Beach Club, Kingdom of Sheba, Palm Jumeirah, Dubai
- Nobu by the Beach, Atlantis The Royal, Dubai
- Tagomago, Azure Residence, Palm Jumeirah, Dubai
- The 305, Palm West Beach, Dubai
- The Beach by Sho Cho, Dubai Marine Beach Resort & Spa, Jumeirah 1
- Twiggy Family, Dubai Creek Club, Port Saeed
- Verde Beach, Jumeirah Beach Hotel, Dubai
Coming beach clubs
- Baoli, J1 Beach, Dubai
- BCH:CLB, W Dubai - The Palm
- Cove Beach JBR, Dubai
- Gigi Rigolatto, J1 Beach, Dubai
- Zuma Beach House, J1 Beach, Dubai
- Tapasake, The Link at One Za'abeel, Dubai
- Sirene Beach by Gaia, J1 Beach, Dubai
- La Vita, One at Palm Jumeirah by Dorchester Collection, Dubai
- Maison La Plage, Palm West Beach, Dubai
- Nobu Beach Club, Abu Dhabi
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Milestones on the road to union
1970
October 26: Bahrain withdraws from a proposal to create a federation of nine with the seven Trucial States and Qatar.
December: Ahmed Al Suwaidi visits New York to discuss potential UN membership.
1971
March 1: Alex Douglas Hume, Conservative foreign secretary confirms that Britain will leave the Gulf and “strongly supports” the creation of a Union of Arab Emirates.
July 12: Historic meeting at which Sheikh Zayed and Sheikh Rashid make a binding agreement to create what will become the UAE.
July 18: It is announced that the UAE will be formed from six emirates, with a proposed constitution signed. RAK is not yet part of the agreement.
August 6: The fifth anniversary of Sheikh Zayed becoming Ruler of Abu Dhabi, with official celebrations deferred until later in the year.
August 15: Bahrain becomes independent.
September 3: Qatar becomes independent.
November 23-25: Meeting with Sheikh Zayed and Sheikh Rashid and senior British officials to fix December 2 as date of creation of the UAE.
November 29: At 5.30pm Iranian forces seize the Greater and Lesser Tunbs by force.
November 30: Despite a power sharing agreement, Tehran takes full control of Abu Musa.
November 31: UK officials visit all six participating Emirates to formally end the Trucial States treaties
December 2: 11am, Dubai. New Supreme Council formally elects Sheikh Zayed as President. Treaty of Friendship signed with the UK. 11.30am. Flag raising ceremony at Union House and Al Manhal Palace in Abu Dhabi witnessed by Sheikh Khalifa, then Crown Prince of Abu Dhabi.
December 6: Arab League formally admits the UAE. The first British Ambassador presents his credentials to Sheikh Zayed.
December 9: UAE joins the United Nations.
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The specs
Engine: 2.0-litre 4-cylturbo
Transmission: seven-speed DSG automatic
Power: 242bhp
Torque: 370Nm
Price: Dh136,814
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
Wallabies
Updated team: 15-Israel Folau, 14-Dane Haylett-Petty, 13-Reece Hodge, 12-Matt Toomua, 11-Marika Koroibete, 10-Kurtley Beale, 9-Will Genia, 8-Pete Samu, 7-Michael Hooper (captain), 6-Lukhan Tui, 5-Adam Coleman, 4-Rory Arnold, 3-Allan Alaalatoa, 2-Tatafu Polota-Nau, 1-Scott Sio.
Replacements: 16-Folau Faingaa, 17-Tom Robertson, 18-Taniela Tupou, 19-Izack Rodda, 20-Ned Hanigan, 21-Joe Powell, 22-Bernard Foley, 23-Jack Maddocks.
RESULTS
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Key products and UAE prices
iPhone XS
With a 5.8-inch screen, it will be an advance version of the iPhone X. It will be dual sim and comes with better battery life, a faster processor and better camera. A new gold colour will be available.
Price: Dh4,229
iPhone XS Max
It is expected to be a grander version of the iPhone X with a 6.5-inch screen; an inch bigger than the screen of the iPhone 8 Plus.
Price: Dh4,649
iPhone XR
A low-cost version of the iPhone X with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.
Price: Dh3,179
Apple Watch Series 4
More comprehensive health device with edge-to-edge displays that are more than 30 per cent bigger than displays on current models.
Gender pay parity on track in the UAE
The UAE has a good record on gender pay parity, according to Mercer's Total Remuneration Study.
"In some of the lower levels of jobs women tend to be paid more than men, primarily because men are employed in blue collar jobs and women tend to be employed in white collar jobs which pay better," said Ted Raffoul, career products leader, Mena at Mercer. "I am yet to see a company in the UAE – particularly when you are looking at a blue chip multinationals or some of the bigger local companies – that actively discriminates when it comes to gender on pay."
Mr Raffoul said most gender issues are actually due to the cultural class, as the population is dominated by Asian and Arab cultures where men are generally expected to work and earn whereas women are meant to start a family.
"For that reason, we see a different gender gap. There are less women in senior roles because women tend to focus less on this but that’s not due to any companies having a policy penalising women for any reasons – it’s a cultural thing," he said.
As a result, Mr Raffoul said many companies in the UAE are coming up with benefit package programmes to help working mothers and the career development of women in general.
Abu Dhabi Sustainability Week
SUZUME
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Who has lived at The Bishops Avenue?
- George Sainsbury of the supermarket dynasty, sugar magnate William Park Lyle and actress Dame Gracie Fields were residents in the 1930s when the street was only known as ‘Millionaires’ Row’.
- Then came the international super rich, including the last king of Greece, Constantine II, the Sultan of Brunei and Indian steel magnate Lakshmi Mittal who was at one point ranked the third richest person in the world.
- Turkish tycoon Halis Torprak sold his mansion for £50m in 2008 after spending just two days there. The House of Saud sold 10 properties on the road in 2013 for almost £80m.
- Other residents have included Iraqi businessman Nemir Kirdar, singer Ariana Grande, holiday camp impresario Sir Billy Butlin, businessman Asil Nadir, Paul McCartney’s former wife Heather Mills.
Hunting park to luxury living
- Land was originally the Bishop of London's hunting park, hence the name
- The road was laid out in the mid 19th Century, meandering through woodland and farmland
- Its earliest houses at the turn of the 20th Century were substantial detached properties with extensive grounds
Dunki
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The Indoor Cricket World Cup
When: September 16-23
Where: Insportz, Dubai
Indoor cricket World Cup:
Insportz, Dubai, September 16-23
UAE fixtures:
Men
Saturday, September 16 – 1.45pm, v New Zealand
Sunday, September 17 – 10.30am, v Australia; 3.45pm, v South Africa
Monday, September 18 – 2pm, v England; 7.15pm, v India
Tuesday, September 19 – 12.15pm, v Singapore; 5.30pm, v Sri Lanka
Thursday, September 21 – 2pm v Malaysia
Friday, September 22 – 3.30pm, semi-final
Saturday, September 23 – 3pm, grand final
Women
Saturday, September 16 – 5.15pm, v Australia
Sunday, September 17 – 2pm, v South Africa; 7.15pm, v New Zealand
Monday, September 18 – 5.30pm, v England
Tuesday, September 19 – 10.30am, v New Zealand; 3.45pm, v South Africa
Thursday, September 21 – 12.15pm, v Australia
Friday, September 22 – 1.30pm, semi-final
Saturday, September 23 – 1pm, grand final
Profile Box
Company/date started: 2015
Founder/CEO: Mohammed Toraif
Based: Manama, Bahrain
Sector: Sales, Technology, Conservation
Size: (employees/revenue) 4/ 5,000 downloads
Stage: 1 ($100,000)
Investors: Two first-round investors including, 500 Startups, Fawaz Al Gosaibi Holding (Saudi Arabia)
Babumoshai Bandookbaaz
Director: Kushan Nandy
Starring: Nawazuddin Siddiqui, Bidita Bag, Jatin Goswami
Three stars
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The specs
Engine: 4.0-litre V8
Power: 503hp at 6,000rpm
Torque: 685Nm at 2,000rpm
Transmission: 8-speed auto
Price: from Dh850,000
On sale: now
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If you go…
Emirates launched a new daily service to Mexico City this week, flying via Barcelona from Dh3,995.
Emirati citizens are among 67 nationalities who do not require a visa to Mexico. Entry is granted on arrival for stays of up to 180 days.
What can you do?
Document everything immediately; including dates, times, locations and witnesses
Seek professional advice from a legal expert
You can report an incident to HR or an immediate supervisor
You can use the Ministry of Human Resources and Emiratisation’s dedicated hotline
In criminal cases, you can contact the police for additional support
Match info
Wolves 0
Arsenal 2 (Saka 43', Lacazette 85')
Man of the match: Shkodran Mustafi (Arsenal)
More from Rashmee Roshan Lall
Going grey? A stylist's advice
If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”
Terror attacks in Paris, November 13, 2015
- At 9.16pm, three suicide attackers killed one person outside the Atade de France during a foootball match between France and Germany
- At 9.25pm, three attackers opened fire on restaurants and cafes over 20 minutes, killing 39 people
- Shortly after 9.40pm, three other attackers launched a three-hour raid on the Bataclan, in which 1,500 people had gathered to watch a rock concert. In total, 90 people were killed
- Salah Abdeslam, the only survivor of the terrorists, did not directly participate in the attacks, thought to be due to a technical glitch in his suicide vest
- He fled to Belgium and was involved in attacks on Brussels in March 2016. He is serving a life sentence in France
