Calamars frits or fried calamari at French restaurant Josette. Photo: Orange Hospitality
Calamars frits or fried calamari at French restaurant Josette. Photo: Orange Hospitality
Calamars frits or fried calamari at French restaurant Josette. Photo: Orange Hospitality
Calamars frits or fried calamari at French restaurant Josette. Photo: Orange Hospitality

Josette review: French restaurant brings swinging 1920s Paris vibe to Dubai


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The French refer to the 1920s as les annees folles or "the crazy years", a post-First World War decade of joy and jubilation. It was also a time of great cultural awakening, with Paris at the centre of it all, attracting artists, writers and composers from around the world — from Ernest Hemingway to F Scott Fitzgerald and Pablo Picasso.

This roaring era is the inspiration behind Dubai's newest French restaurant, Josette, a dinner-and-show venue that opened in February at ICD Brookfield Place. It is the brainchild of British artist and designer Luke Edward Hall, who has tied up with developer Orange Hospitality, the company behind famed Dubai restaurants Il Borro Tuscan Bistro, Alici, MayaBay and Fulvio's.

What to expect and where to sit

While imaginary, Josette, the woman who inspired the restaurant's name, is described as elegant, eccentric, accomplished, poised, mischievous and cultured. These are all characteristics you'll see physically manifested the moment you step into this glamorous restaurant.

We are greeted by an impeccably dressed doorman at the green marble entrance, who leads me and my dining partner through the retro wooden revolving door where a host awaits to lead us to the table.

The first impression is how expansive the space is. Three giant chandeliers in the main dining area immediately give it a glamorous feel, their light reflected on the mirrored columns dotted around the restaurant. Next to the dining area is the stage where the performances take place, while the lounge and bar area is on the opposite end. A glass wall separates the live kitchen and the plush dining area, adding to the bustle, but not intrusive in any way.

With illustrations by Hall all over the pastel pink-coloured walls, curated ceramics featuring little Josette detailings and table lamps with a Press for Champagne button (more on this later), the attention to detail at Josette is impressive.

There are several performances throughout the night, starting at 8pm and then every 15 minutes, featuring dancers and singers. Sebastien Agius, a former X Factor France winner, is the artistic director who also performs the mostly French setlist with a smattering of classic English songs.

While the performances can be enjoyed from all across the restaurant, the tables closest to the stage will offer the best views, especially for the dance performances.

The menu

Le mille feuille de Josette. Photo: Orange Hospitality
Le mille feuille de Josette. Photo: Orange Hospitality

Offering a classic French menu with a modern twist, chef Burcu Cracknell is in charge of the proceedings at Josette. She began her career in Istanbul, before moving to the UAE in 2011 where she worked with top French restaurants in Dubai including La Petite Maison and La Serre.

With a little help from our waitress, we choose the calamars frits or fried calamari (Dh80) to start. While this was standard fare, our second choice, le mille feuille de Josette (Dh145), a potato mille-feuille served with slices of black truffle, a sprinkle of caviar and veloute sauce — a savoury sauce made of butter, flour and stock — really kicked things up a notch.

Josette serves its own branded champagne among many other beverage options, but guests would most enjoy the playful Press for Champagne button embedded in the table lamps. The wireless system triggers a command behind the bar and a smiling waiter is at your table within minutes with a bottle or glass.

For the mains, we had the tournedos rossini (Dh380), served with foie gras and black truffle, as well as entrecote CDP (Dh245), a classic grilled rib-eye served with fries. While cooked perfectly, both of these dishes came while we were still enjoying our starters, and the performances, so had to contend with a crowded table. But when there's good food all around, who can complain?

Standout dish

The aforementioned le mille-feuille de Josette is a must-try. A skilful take on the classic puff pastry, it's potatoes like you've never had them before — sliced into masterful thin sheets. It's then topped with black truffle and caviar and drizzled with the veloute sauce for a burst of flavours in the mouth.

Price point and contact information

The attention to detail at Josette is impressive. Photo: Orange Hospitality
The attention to detail at Josette is impressive. Photo: Orange Hospitality

Starters range from Dh55 to Dh145, while mains go between Dh145 and Dh380. There are also a number of sharing platters, including a 700g rack of lamb for Dh495 and 1.2kg ribeye for Dh685. The plateau de Josette, a sharing platter that consists of lobster, steamed prawns, oysters and clams, is priced at Dh950.

Josette also hosts afternoon teas, priced at Dh245 for a non-alcoholic package, and Dh385 for the alcoholic package.

Josette is open daily from noon to 3am. For reservations, call 04 275 2522 or email reservations@josette.com.

This review was conducted at the invitation of the restaurant

The biog

Job: Fitness entrepreneur, body-builder and trainer

Favourite superhero: Batman

Favourite quote: We must become the change we want to see, by Mahatma Gandhi.

Favourite car: Lamborghini

The stats

Ship name: MSC Bellissima

Ship class: Meraviglia Class

Delivery date: February 27, 2019

Gross tonnage: 171,598 GT

Passenger capacity: 5,686

Crew members: 1,536

Number of cabins: 2,217

Length: 315.3 metres

Maximum speed: 22.7 knots (42kph)

Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

Updated: March 25, 2023, 4:01 AM