This is the Year of Saudi Coffee.
The kingdom's Ministry of Culture in January announced several initiatives to promote the various blends available in the country, in addition to supporting local coffee roasters.
One high-profile event was the Formula One Saudi Arabian Grand Prix, held in Jeddah from March 25 to 27.
As part of the activities in the official F1 Village, a small pavilion offered visitors a taste of the five major coffee blends available in Saudi Arabia, with guides explaining how they are all linked to the kingdom's geography.
Here's what they had to say ...
1. The north
A general principle of coffee roasting is that blends get lighter from north to south, explains guide Ruba Nadeem.
The flavours of the north are strong and slightly harsh.
"This is coffee from the northern region of Saudi Arabia, and this entails cities like Tabuk," Nadeem says.
"This is a dark roast and has healthy amounts of cloves and cardamom which gives it that rich flavour.
“The slightly bitter and smoky taste comes from the way the coffee is traditionally made, which requires it to be slowly boiled for 30 minutes.”
2. The east
Those residing in the eastern provinces, including the major cities of Dammam and Al Khobar, like their brew lighter and with a shorter preparation time of up to 10 minutes.
"The key thing about coffee from the eastern region is the lighter element of cardamom and saffron," Nadeem says.
3. The centre
This is the coffee of the “people of Riyadh”, says another guide, Nawaf Nadeem.
“I can also say this is probably the most popular coffee in the kingdom.”
True to its geographic location, the brew strikes a deft balance of being not too dark or light.
“It has a great mix of everything normally used in Saudi coffee like the cloves, cardamom and saffron,” she says.
“Because it is also associated with the capital city Riyadh, this kind of coffee has now become the standard in Saudi Arabia and is widely served in official functions and large events.”
4. The west
Home to Saudi Arabia's two holy cities of Makkah and Madinah, coffee from the western provinces boasts an atmospheric punch courtesy of the key ingredient mastic, an aromatic gum obtained from the trunks of mastic trees and traditionally used to treat ailments such as stomach and intestinal ulcers.
"Makkah households use mastic in food, drinks and as a scent to perfume the house," says guide Shaher Al Matrafi.
"With the cardamom, mastic and cloves, it has a really good and relatively light flavour profile.
“For a lot of people from overseas, this is the first coffee they may taste in Saudi Arabia because they would have tried it as part of their Hajj or Umrah journeys.”
5. The south
Those hailing from Saudi Arabia's southern cities, such as Al Bahah, like their coffee light. However, that doesn't mean they lack in flavour, says guide Raghad Nadeem.
"It is subtle because there are a few things going on, in that it can have cinnamon or ginger as well as ajwain," which is a small oval-shaped seed-like fruit with flavours similar to anise.
"Because it is lightly roasted, the flavours are clear and there is no real after taste. This kind of coffee is not really widely available outside the southern province."
Scroll through the gallery below to see photos of the Saudi Arabian Grand Prix:
More from Rashmee Roshan Lall
Tributes from the UAE's personal finance community
• Sebastien Aguilar, who heads SimplyFI.org, a non-profit community where people learn to invest Bogleheads’ style
“It is thanks to Jack Bogle’s work that this community exists and thanks to his work that many investors now get the full benefits of long term, buy and hold stock market investing.
Compared to the industry, investing using the common sense approach of a Boglehead saves a lot in costs and guarantees higher returns than the average actively managed fund over the long term.
From a personal perspective, learning how to invest using Bogle’s approach was a turning point in my life. I quickly realised there was no point chasing returns and paying expensive advisers or platforms. Once money is taken care off, you can work on what truly matters, such as family, relationships or other projects. I owe Jack Bogle for that.”
• Sam Instone, director of financial advisory firm AES International
"Thought to have saved investors over a trillion dollars, Jack Bogle’s ideas truly changed the way the world invests. Shaped by his own personal experiences, his philosophy and basic rules for investors challenged the status quo of a self-interested global industry and eventually prevailed. Loathed by many big companies and commission-driven salespeople, he has transformed the way well-informed investors and professional advisers make decisions."
• Demos Kyprianou, a board member of SimplyFI.org
"Jack Bogle for me was a rebel, a revolutionary who changed the industry and gave the little guy like me, a chance. He was also a mentor who inspired me to take the leap and take control of my own finances."
• Steve Cronin, founder of DeadSimpleSaving.com
"Obsessed with reducing fees, Jack Bogle structured Vanguard to be owned by its clients – that way the priority would be fee minimisation for clients rather than profit maximisation for the company.
His real gift to us has been the ability to invest in the stock market (buy and hold for the long term) rather than be forced to speculate (try to make profits in the shorter term) or even worse have others speculate on our behalf.
Bogle has given countless investors the ability to get on with their life while growing their wealth in the background as fast as possible. The Financial Independence movement would barely exist without this."
• Zach Holz, who blogs about financial independence at The Happiest Teacher
"Jack Bogle was one of the greatest forces for wealth democratisation the world has ever seen. He allowed people a way to be free from the parasitical "financial advisers" whose only real concern are the fat fees they get from selling you over-complicated "products" that have caused millions of people all around the world real harm.”
• Tuan Phan, a board member of SimplyFI.org
"In an industry that’s synonymous with greed, Jack Bogle was a lone wolf, swimming against the tide. When others were incentivised to enrich themselves, he stood by the ‘fiduciary’ standard – something that is badly needed in the financial industry of the UAE."
Other key dates
-
Finals draw: December 2
-
Finals (including semi-finals and third-placed game): June 5–9, 2019
-
Euro 2020 play-off draw: November 22, 2019
-
Euro 2020 play-offs: March 26–31, 2020
GAC GS8 Specs
Engine: 2.0-litre 4cyl turbo
Power: 248hp at 5,200rpm
Torque: 400Nm at 1,750-4,000rpm
Transmission: 8-speed auto
Fuel consumption: 9.1L/100km
On sale: Now
Price: From Dh149,900
Full list of brands available for Instagram Checkout
Adidas @adidaswomen
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Burberry @burberry
ColourPop @colourpopcosmetics
Dior @dior
H&M @hm
Huda Beauty @hudabeautyshop
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
NARS @narsissist
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Prada @prada
Revolve @revolve
Uniqlo @uniqlo
Warby Parker @warbyparker
Zara @zara
WandaVision
Starring: Elizabeth Olsen, Paul Bettany
Directed by: Matt Shakman
Rating: Four stars
Analysis
Members of Syria's Alawite minority community face threat in their heartland after one of the deadliest days in country’s recent history. Read more