UAE e-commerce website Nisnass to close on July 16

The e-tailer is offering up to 90 per cent off its final stock

Nisnass offered two-hour delivery in Dubai, which was a major drawcard for the e-tailer. Nisnass / Instagram
Nisnass offered two-hour delivery in Dubai, which was a major drawcard for the e-tailer. Nisnass / Instagram

Another e-commerce website in the region is virtually shutting up shop as the pandemic continues to hit the retail industry across the globe.

Nisnass, the fashion and beauty e-commerce venture from Al Tayer Insignia, has announced that it will cease operations from Thursday, July 16. As a result, the site is now offering sales of up to 90 per cent on its final stock.

However, the brand's sister website, Ounass, will continue to operate.

Nisnass launched in January 2018, as an online shopping platform that began as an app on mobile phones first, meaning the experience was tailored towards online shopping on the go. It expanded with a desktop website later in the year.

One if its major draws was its offer of two-hour delivery in Dubai, as well as next-day delivery throughout the rest of the UAE.

The platform is home to a full range of men’s and womenswear collections, as well as kids’ clothing, homewares and beauty products.

Al Tayer announced the closure in an email, saying "as with many start-ups, we are compelled to continuously review our trajectory and focus our resources towards achieving our mission in the most effective way".

"Nisnass has played an instrumental role in our evolutionary journey and has valuably contributed to the maturity of our organisation and the growth of our digital team," the statement said.

No specific reason was given for the closure.

However, Al Tayer said it would now be redirecting their "talent, absolute focus and resources into accelerating the successful growth of Ounass as the leader in the Middle East online luxury sphere".

Nisnass's closure comes two months after Dubai e-tailer, The Modist, closed after just three years of trading, citing the "global crisis" as the reason behind the decision.

Updated: June 15, 2020 04:51 PM

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