After months of teasing via outdoor and digital ads that the platform would be arriving in the country, affordable e-commerce brand Pretty Little Thing has launched a UAE website.
The UK-born fashion site, which has quickly become one of the country’s biggest online platforms since its founding in 2012, now offers its full range of clothing and accessories for delivery to UAE customers.
Prettylittlething.ae officially launched on Monday, June 22.
It only sells its own brand, and is definitely aimed at a younger audience: this is very fast fashion. Over the years, PLT has landed a number of collaborations with big-name celebrities and influencers, including the likes of Hailey Baldwin, Ashley Graham, Maya Jama and the women in Little Mix.
The brand has rapidly expanded to establish websites in the US, Canada, France, Australia and New Zealand, with Kuwait and the UAE the latest additions.
Shoppers will be able to browse and order from thousands of products across ranges, including PLT Plus, PLT Tall and PLT Petite, as well as its beauty and skincare offering.
To celebrate the launch, PLT is offering 25 per cent off clothing and accessories, with the code GET25.
Shipping for all orders costs Dh30, with an estimated delivery time of five days.
Pretty Little Thing was co-founded in 2012 by Umar Kamani and his brother, Adam Kamani. It started as an accessories-only brand with limited products on the site. PLT is owned by the Manchester-based Boohoo group, which also operates Boohoo, boohooMAN, Nasty Gal and MissPap.
Earlier this month, the group also announced the proposed acquisition of struggling high street chains Oasis and Warehouse for £5.25 million (Dh25.2m).
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Conflict, drought, famine
Estimates of the number of deaths caused by the famine range from 400,000 to 1 million, according to a document prepared for the UK House of Lords in 2024.
It has been claimed that the policies of the Ethiopian government, which took control after deposing Emperor Haile Selassie in a military-led revolution in 1974, contributed to the scale of the famine.
Dr Miriam Bradley, senior lecturer in humanitarian studies at the University of Manchester, has argued that, by the early 1980s, “several government policies combined to cause, rather than prevent, a famine which lasted from 1983 to 1985. Mengistu’s government imposed Stalinist-model agricultural policies involving forced collectivisation and villagisation [relocation of communities into planned villages].
The West became aware of the catastrophe through a series of BBC News reports by journalist Michael Buerk in October 1984 describing a “biblical famine” and containing graphic images of thousands of people, including children, facing starvation.
Band Aid
Bob Geldof, singer with the Irish rock group The Boomtown Rats, formed Band Aid in response to the horrific images shown in the news broadcasts.
With Midge Ure of the band Ultravox, he wrote the hit charity single Do They Know it’s Christmas in December 1984, featuring a string of high-profile musicians.
Following the single’s success, the idea to stage a rock concert evolved.
Live Aid was a series of simultaneous concerts that took place at Wembley Stadium in London, John F Kennedy Stadium in Philadelphia, the US, and at various other venues across the world.
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Friday:
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- Al Wahda v Al Dhafra, 5.25pm
- Al Ain v Shabab Al Ahli Dubai, 8.15pm
Saturday:
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2. Lewis Hamilton (Mercedes-GP) 151
3. Valtteri Bottas (Mercedes-GP) 136
4. Daniel Ricciardo (Red Bull Racing) 107
5. Kimi Raikkonen (Ferrari) 83
6. Sergio Perez (Force India) 50
7. Max Verstappen (Red Bull Racing) 45
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Sole survivors
- Cecelia Crocker was on board Northwest Airlines Flight 255 in 1987 when it crashed in Detroit, killing 154 people, including her parents and brother. The plane had hit a light pole on take off
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- Jim Polehinke was the co-pilot and sole survivor of a 2006 Comair flight that crashed in Lexington, Kentucky, killing 49.
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5. Astronomers believe that when the universe was very young, black holes affected how galaxies formed
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