Luxury Magazine preview: a sneak peek into our jewellery edition's fashion shoot

The April issue of Luxury magazine is out this Thursday, with The National newspaper. This month's Luxury is the Watches & Jewellery edition. The fashion shoot focused on jewels. Sarah Maisey, The National's Fashion Director, said: "Without costing it all up, we've got Dh15 million to Dh20m worth of jewellery coming through this room today."

Each piece of jewellery featured in the shoot came with its own bodyguard and each had to be insured for the address the shoot was taking place and the time slot it would be shot in.

Examples of the jewellery were a Joséphine tiara in white gold, with brilliant-cut diamonds, worth Dh1.9m from Chaumet, paired with a Van Cleef & Arpels Liane necklace in yellow gold, with diamonds, turquoise and aquamarines worth Dh486,300.

The Pastorale Anglaise earrings you will see resting against a papaya, are worth Dh3.9m. See our video for a sneak peek into another world.


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Started: 2023
Co-founders: Arto Bendiken and Talal Thabet
Based: Dubai, UAE
Industry: AI
Number of employees: 41
Funding: About $1.7 million
Investors: Self, family and friends

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