Louis Vuitton tops list of world's most-searched for fashion brands

Google search data reveals the most popular fashion labels across the globe

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Twelve months of Google search data revealed the most-searched for brands around the world with Louis Vuitton topping the list.


The French fashion company is the most-searched fashion brand online in 47 countries, including the UK and Australia. Gucci is second, coming top in 13 nations, including Italy. Chanel is third as the most-searched-for brand in 12 countries, including Pakistan and Thailand.

The world's favourite fashion brands

1. Louis Vuitton - 47

2. Gucci - 13

3. Chanel - 12

4. Calvin Klein - 11

5. Rolex - 9

6. Coach -  4

7. Tony Burch - 3

8. Loewe - 2

8. Valentino - 2

8. Fendi - 2

Calvin Klein is in fourth, as the most popular in 12 countries, including Russia. Rolex comes in fifth, topping the list in Israel, Cambodia and Kenya.

Coach, a luxury leather rand founded in New York in the 1940s, is sixth and is the most popular fashion house in four countries, including South Korea.

Another New York-based label Tory Burch is seventh, the most-searched brand in three countries, including Jamaica.

Three labels are joint eighth, including Loewe which is the most popular brand in the US and Canada. The fashion housed shares its top-10 ranking with Fendi and Valentino.

Across Europe, Louis Vuitton maintains the top position, although the Greeks favour Gucci, Valentino is Croatia's most popular and Balenciaga is most-searched in Poland.

In the Middle East, Louis Vuitton tops the charts in Qatar, the UAE and Oman. In Asia, Chanel is the number one brand in Bali, Vietnam and Indonesia, whereas India is the only country to have Prada as its most popular fashion house.

Louis Vuitton is the most popular in the Oceania region, except for New Zealand, where it is Gucci.

The fashion brands topping searches in South America are Fila in Argentina and Coach in Brazil. Colombia favours Gucci and Calvin Klein is the most popular in Chile.