Kanye West creating an 'affordable' Yeezy fashion line with Gap

Kanye West has partnered with American clothing brand, Gap, for an upcoming collection.

The rapper, who is behind fashion brand, Yeezy, has signed a deal to create Yeezy Gap for the high street store, which will be released in the first half of 2021.

West, 43, announced the creative collaboration on his Twitter, with the hashtag #WESTDAYEVER.

Mark Breitbard, global head of Gap Brand, said of the partnership: "We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership."

A statement from the brand announced that the new line will include "modern, elevated basics for men, women and kids at accessible price points."

I'd like to be the Steve Jobs of the Gap

It seems that collaborating with Gap has been a longtime dream for West, who worked in the store as a teen.

He said in a 2015 New York Magazine interview: "One of my dreams was to be the head creative director of the Gap ... I'd like to be the Steve Jobs of the Gap."

A recovery for Gap?

Gap, which posted hundreds of millions in losses in 2020's first quarter and has flailed in recent years, saw its shares surge upon news of the partnership with one of entertainment's most bankable celebrities.

After gaining as much as 42 per cent, Gap closed on the New York Stock Exchange Friday afternoon at a share price of $12.07, up 18.8 percent.

Additional reporting from AFP

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Company profile

Name: Fruitful Day

Founders: Marie-Christine Luijckx, Lyla Dalal AlRawi, Lindsey Fournie

Based: Dubai, UAE

Founded: 2015

Number of employees: 30

Sector: F&B

Funding so far: Dh3 million

Future funding plans: None at present

Future markets: Saudi Arabia, potentially Kuwait and other GCC countries

JAPAN SQUAD

Goalkeepers: Masaaki Higashiguchi, Shuichi Gonda, Daniel Schmidt
Defenders: Yuto Nagatomo, Tomoaki Makino, Maya Yoshida, Sho Sasaki, Hiroki Sakai, Sei Muroya, Genta Miura, Takehiro Tomiyasu
Midfielders: Toshihiro Aoyama, Genki Haraguchi, Gaku Shibasaki, Wataru Endo, Junya Ito, Shoya Nakajima, Takumi Minamino, Hidemasa Morita, Ritsu Doan
Forwards: Yuya Osako, Takuma Asano, Koya Kitagawa

The specs

Engine: 3.0-litre six-cylinder turbo

Power: 398hp from 5,250rpm

Torque: 580Nm at 1,900-4,800rpm

Transmission: Eight-speed auto

Fuel economy, combined: 6.5L/100km

On sale: December

Price: From Dh330,000 (estimate)

Europe’s rearming plan

Suspend strict budget rules to allow member countries to step up defence spending
Create new "instrument" providing €150 billion of loans to member countries for defence investment
Use the existing EU budget to direct more funds towards defence-related investment
Engage the bloc's European Investment Bank to drop limits on lending to defence firms
Create a savings and investments union to help companies access capital

Stuck in a job without a pay rise? Here's what to do

Chris Greaves, the managing director of Hays Gulf Region, says those without a pay rise for an extended period must start asking questions – both of themselves and their employer.

“First, are they happy with that or do they want more?” he says. “Job-seeking is a time-consuming, frustrating and long-winded affair so are they prepared to put themselves through that rigmarole? Before they consider that, they must ask their employer what is happening.”

Most employees bring up pay rise queries at their annual performance appraisal and find out what the company has in store for them from a career perspective.

Those with no formal appraisal system, Mr Greaves says, should ask HR or their line manager for an assessment.

“You want to find out how they value your contribution and where your job could go,” he says. “You’ve got to be brave enough to ask some questions and if you don’t like the answers then you have to develop a strategy or change jobs if you are prepared to go through the job-seeking process.”

For those that do reach the salary negotiation with their current employer, Mr Greaves says there is no point in asking for less than 5 per cent.

“However, this can only really have any chance of success if you can identify where you add value to the business (preferably you can put a monetary value on it), or you can point to a sustained contribution above the call of duty or to other achievements you think your employer will value.”

Going grey? A stylist's advice

If you’re going to go grey, a great style, well-cared for hair (in a sleek, classy style, like a bob), and a young spirit and attitude go a long way, says Maria Dowling, founder of the Maria Dowling Salon in Dubai.
It’s easier to go grey from a lighter colour, so you may want to do that first. And this is the time to try a shorter style, she advises. Then a stylist can introduce highlights, start lightening up the roots, and let it fade out. Once it’s entirely grey, a purple shampoo will prevent yellowing.
“Get professional help – there’s no other way to go around it,” she says. “And don’t just let it grow out because that looks really bad. Put effort into it: properly condition, straighten, get regular trims, make sure it’s glossy.”