Get your London wardrobe sorted with this exclusive personal shopping experience

London's Hotel Café Royal has partnered with Matches Fashion to introduce "Fashion Now"

Matchesfashion.com offers personal shopping experience to Hotel Cafe Royal guests in London. Courtesy Matches Fashion

Here's an offer that's sure to appeal to vacationers heading to London this summer. Located in Mayfair, in Central London, Hotel Café Royal has introduced a luxurious shopping service for its guests, in collaboration with e-commerce site Matchesfashion.com. 

The service targets travellers seeking urgent solutions after their baggage has been lost or delayed. If they're a guest at the hotel, they can gain access to a curated selection of evening wear, business wear and active wear from Matches Fashion, delivered to their room within 90 minutes, by simply informing the hotel concierge of their sizes.

For hotel guests who aren't in dire need of new clothing, but are looking to shop for new-season pieces nonetheless, the Fashion Now collaboration provides them with an in-suite personal shopping service. First, the guest will have a consultation with a Matches Fashion stylist over the telephone. Then, an expert stylist will visit the guest's room with a curated wardrobe consisting of pieces chosen from over 400 luxury labels. Hotel inhabitants also have the option of pre-booking the service, so that the clothing edit is delivered to their room before they even check in. Plus, Hotel Café Royal guests will have private access to the Matches Fashion flagship store in Marylebone, London.

"Travelling can be full of surprises - whether it’s mislaid luggage or simply the desire to try something new," says Francois Xavier Shoeffer, Hotel Café Royal manager. "In an era of experiential luxury, we aim to provide an exceptional level of service for our guests and Fashion Now offers residents the luxury of a shopping trip without ever having the need to step foot outside the hotel.”