Hirsute men who favour online shopping will be happy to learn that online shopping portal The Beauty Floor is expanding its male-grooming range.
Hailing from India, the latest arrival is called Beardo, and is aimed at (you guessed it) facial-hair maintenance. Sporting a company motto of: "With great beards comes great responsibility", it offers grooming products created by men, for men.
As every man of beard-wearing age already knows, impeccable grooming is crucial, as no one wants to look like he is part-time host to nesting squirrels.
Enter Beardo, which has straightforward packaging and no-nonsense names – Beard Wash, Beard Oil and Mustache & Beard Wax. Suitably rugged and reassuringly masculine, these are an essential addition to every man’s daily routine.
And with prices starting at just Dh35, and a simple shipping and returns policy, there is no excuse not to spruce up.
smaisey@thenational.ae