A first for India: Sabyasachi announces collaboration with H&M
The celebrity favourite, known for his beautifully intricate designs, will release a fast-fashion collection with the Swedish company
Indian design house and Bollywood bridalwear favourite Sabyasachi has just announced it will produce a diffusion line for H&M.
"I'm very pleased to announce the Sabyasachi x H&M collaboration," the designer behind the mega label, Sabyasachi Mukherjee, said in an Instagram video announcing the tie-up.
He added that he "is going to offer a beautiful pret line for a larger audience in India and worldwide".
The video gives a glimpse of the collection, which is being called Sabyasachi Calcutta (the designer was born in Kolkata). The line features plenty of beautiful block cut fabrics in blues, mustard and blush pink and includes bum bags, visors, blouses and draped fabrics.
Sabyasachi will be the first Indian designer to have an H&M collaboration, which has become a power move for designers and a chance for fans to pick up pieces by their favourite fashion minds at a tiny portion of the price usually charged.
Those who have released such a line include the late Karl Lagerfeld, Lanvin, Moschino, Balmain, Stella McCartney and Erdem.
The lines offer the aesthetics of expensive designers at a more affordable price point, and they often cause customers to queue up to get first dibs.
Sabyasachi is known for its ornately embroidered fabrics and use of bold colours and patterns, and we can certainly expect a proudly Indian aesthetic from the design house.
The designer has a huge Bollywood following, and dressed Deepika Padukone for her wedding in 2018, and is also a favourite of Aishwarya Rai Bachchan and Sonam Kapoor. He is a member of the Fashion Design Council of India and has designed costumes for plenty of Bollywood movies too, including Baabul, English Vinglish and Guzaarish.
In 2013, we spoke to the designer about how he aims to update the sari, the item for which he's best known. "Heritage can only sustain itself if it is dynamic. Since India is changing so rapidly, it's only natural that the sari should evolve as well.
"The sari is universally loved. In India, it spans all ages and has an extremely strong national identity. However, a lot of people don't wear one because the dressing process is cumbersome. Therefore, new avatars of the sari have developed in recent times."
Whether there will be a sari in the collection we don't yet know.
Updated: January 21, 2020 12:59 PM