Build-A-Bear Workshop launches cuddly versions of Tom Nook and Isabelle from 'Animal Crossing: New Horizons'

The limited-edition bears launched online will be made available in-stores in the summer

The Build-A-Bear Workshop version of Tom Nook and Isabelle, popular characters from the game 'Animal Crossing: New Horizons'. Courtesy Build-A-Bear
The Build-A-Bear Workshop version of Tom Nook and Isabelle, popular characters from the game 'Animal Crossing: New Horizons'. Courtesy Build-A-Bear

American teddy bear maker Build-A-Bear Workshop has released a limited-edition collection featuring characters from the hugely popular Nintendo Switch game Animal Crossing: New Horizons.

The collection, which was launched online on Tuesday, featured physical versions of two of the game's characters – Tom Nook and Isabelle – as well as clothing and accessories. The two characters also come with theme music and a mix of their personal phrases, so fans can hear the sounds every time they hug them. A full collection will be in-stores in the summer.

The Build-A-Bear Workshop version of Tom Nook, an 'Animal Crossing: New Horizons' character. Courtesy Build-A-Bear
The Build-A-Bear Workshop version of Tom Nook, an 'Animal Crossing: New Horizons' character. Courtesy Build-A-Bear

Build-A-Bear posted a "stuffing" video featuring YouTube stars Veronica and Vanessa, popularly known as the Merrell Twins, who stuffed the Animal Crossing characters.

"[The] collection is perfect for gamers and collectors of all ages," said Jennifer Kretchmar, the chief digital and merchandising officer at Build-A-Bear Workshop.

Animal Crossing: New Horizons was launched on Nintendo Switch last year at the start of the Covid-19 pandemic and became hugely popular. While the simulator game has existed for about 20 years, it soared in popularity amid the global lockdown with many fans saying it gave the the perfect escape.

The Build-A-Bear Workshop version of Isabelle, an 'Animal Crossing: New Horizons' character. Courtesy Build-A-Bear
The Build-A-Bear Workshop version of Isabelle, an 'Animal Crossing: New Horizons' character. Courtesy Build-A-Bear

The game lets users set up an alternate life on an island populated by anthropomorphic animals. Users can take on various activities, from fishing to watering flowers, and basically build their island.

By May 2020, more than 11 million copies of Animal Crossing: New Horizons had been sold, according to SiliconEra.

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Published: April 7, 2021 08:29 PM

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