On Friday, Beyonce nearly brought the internet to its knees when she unveiled a look from her collaboration with Adidas.
In early April the singer announced her fashion label, Ivy Park, was collaborating with the German sports giant on a range of performance and lifestyle items.
Such is the power of Queen Bey that the first image she posted – of her lying on an Adidas-trainer-covered floor, wearing a red long-sleeve leotard – racked up more than two million likes in an hour. Shortly after, she released a video of her getting her make-up done for the shoot (including a close-up of her Adidas manicure), which went on to get 3.5 million views in an hour.
Within 24 hours both figures stood at 6.8 million and 15.3 million respectively.
So far, only one leotard has been revealed, with no other details, or even a launch date available yet.
However, given the sheer reach of the singer, and the power she holds over social media, this collection is almost guaranteed to sell out immediately.
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Read more:
'Before I Let Go': Beyonce starts new viral dance challenge
Beyonce dons Arab designer on her new 'Homecoming' album cover
Louvre thanks Beyonce, Jay-Z and Abu Dhabi for record visitor numbers
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Killing of Qassem Suleimani
COMPANY%20PROFILE
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Company profile
Company: Eighty6
Date started: October 2021
Founders: Abdul Kader Saadi and Anwar Nusseibeh
Based: Dubai, UAE
Sector: Hospitality
Size: 25 employees
Funding stage: Pre-series A
Investment: $1 million
Investors: Seed funding, angel investors
Without Remorse
Directed by: Stefano Sollima
Starring: Michael B Jordan
4/5
Stormy seas
Weather warnings show that Storm Eunice is soon to make landfall. The videographer and I are scrambling to return to the other side of the Channel before it does. As we race to the port of Calais, I see miles of wire fencing topped with barbed wire all around it, a silent ‘Keep Out’ sign for those who, unlike us, aren’t lucky enough to have the right to move freely and safely across borders.
We set sail on a giant ferry whose length dwarfs the dinghies migrants use by nearly a 100 times. Despite the windy rain lashing at the portholes, we arrive safely in Dover; grateful but acutely aware of the miserable conditions the people we’ve left behind are in and of the privilege of choice.
