Beyonce reveals first look at Ivy Park collaboration with Adidas

The singer shared a make-up video and pictures of herself sporting a red leotard

This image released by Netflix shows Beyonce in a scene from her documentary "Homecoming: A Film by Beyoncé." (Parkwood Entertainment/Netflix via AP)
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On Friday, Beyonce nearly brought the internet to its knees when she unveiled a look from her collaboration with Adidas.

In early April the singer announced her fashion label, Ivy Park, was collaborating with the German sports giant on a range of performance and lifestyle items.

Such is the power of Queen Bey that the first image she posted  – of her lying on an Adidas-trainer-covered floor, wearing a red long-sleeve leotard –  racked up more than two million likes in an hour. Shortly after, she released a video of her getting her make-up done for the shoot (including a close-up of her Adidas manicure), which went on to get 3.5 million views in an hour.

Within 24 hours both figures stood at 6.8 million and 15.3 million respectively.

So far, only one leotard has been revealed, with no other details, or even a launch date available yet.

However, given the sheer reach of the singer, and the power she holds over social media, this collection is almost guaranteed to sell out immediately.


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