Adidas has teamed up with Mohamed Salah to create a limited-edition version of its Ultraboost trainers.
Designed in collaboration with the Liverpool player, the Mo Salah Ultraboost DNA 2.0 running shoes now feature hieroglyphic designs around the sole, in a nod to Salah’s Egyptian roots, with his name appearing in gold along the side of the shoes. The trainer’s upper tongue is branded with a crown, a reference to him having been dubbed “the Egyptian king” by Liverpool supporters.
The latest addition to the Ultraboost line-up promises “supreme energy return” and is designed with sustainability in mind. The shoes include a Continental natural rubber outsole and an upper made with yarn containing 50 per cent Parley Ocean Plastic, plastic waste removed from remote islands, beaches, coastal communities and shorelines. The other 50 per cent of the yarn is made from recycled polyester. A snug, sock-like fit is coupled with a lace closer, a moulded heel counter and adidas’s Torsion System.
The shoes are retailing for Dh849 and are available now in stores, online and via the adidas app.
The sportswear brand has previously partnered with Salah on a pair of football boots, the X Speedflow Mo Salah.1 Firm Ground Boots. Only 1,069 pairs were made, each marked with a serial number on the heel, below the Salah logo. The boots feature a red Primeknit skin that is light and supportive, with a gold, leopard print pattern inspired by the “battle pack”, the official footwear designed by adidas for the 2014 FIFA World Cup in Brazil.
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