Pinterest has added a new filter to allow searches by hair type. Miguel Bruna; Joel Mott / Unsplash
Pinterest has added a new filter to allow searches by hair type. Miguel Bruna; Joel Mott / Unsplash
Pinterest has added a new filter to allow searches by hair type. Miguel Bruna; Joel Mott / Unsplash
Pinterest has added a new filter to allow searches by hair type. Miguel Bruna; Joel Mott / Unsplash

Lifestyle

Curly, straight or bald? Pinterest introduces inclusive new hair type search function

Now users can search by choosing from six hair textures

Sarah Maisey

August 19, 2021

  • English
  • Arabic

Pinterest, the popular image-sharing platform, has added a new filter. Now, for the first time, users will be able to search images by hair type.

In a clear step towards wider inclusivity, the platform has released the new function to help black, indigenous and people of colour (Bipoc) source images that are relevant to them. Users are now able to search using six hair types: protective, coily, curly, wavy, straight and shaved / bald.

Hailed as a "first of its kind", the new filter uses “computer vision-powered object detection” to identify different hair types across the platform's 500 million images, allowing users to pinpoint results even with more general terms such as "summer hairstyles", "short hair" and "glam hair".

"Our mission is to help everyone feel like Pinterest is a place for them," said Annie Ta, head of inclusive product at Pinterest.

“We have an opportunity and responsibility to do a better job of increasing representation in the products we build. That's why we built hair pattern search using computer vision technology to help identify hair patterns in images. By doing this, we hope we're able to use technology for good and make it easier for people, no matter who they are, to find hair inspiration for them on Pinterest."

The new function builds on the inclusivity introduced with a 2018 filter that allows searches by skin tone. Together, the aim is to help users find "inspiration that is most relevant to their style and preference," said Pinterest.

The new function is already live on desktop, iOS and Android across the US, the UK, Ireland, Canada, Australia and New Zealand, and is expected to be launched in more countries over the coming months.

The company reported that in the past month, there were more than 120 million hair searches and more than five billion hair-related pins on the site.

In a bid for better inclusivity and body acceptance, Pinterest also announced at the start of July it was banning adverts that promote weight loss, as well as products and images that champion a low body mass index. It also declared that images of weight-loss procedures and so-called "ideal body" images would be blocked.

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Directors: Min Geun, Oh Yoon-Dong

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The flights

There are direct flights from Dubai to Sofia with FlyDubai (www.flydubai.com) and Wizz Air (www.wizzair.com), from Dh1,164 and Dh822 return including taxes, respectively.

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Plovdiv is 150km from Sofia, with an hourly bus service taking around 2 hours and costing $16 (Dh58). The Rhodopes can be reached from Sofia in between 2-4hours.

The trip was organised by Bulguides (www.bulguides.com), which organises guided trips throughout Bulgaria. Guiding, accommodation, food and transfers from Plovdiv to the mountains and back costs around 170 USD for a four-day, three-night trip.

 

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Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.

Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.

“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.

Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.

“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.

Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.

From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.

Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.

BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.

Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.

Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.

“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.

Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.

“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.

“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”

The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”

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Updated: August 19, 2021, 9:54 AM