When Kris Fade took his star turn on the Oscars red carpet earlier today, the radio presenter was decked in a bespoke suit by The Custom Shop New York.
The brand, which has dubbed itself “the region’s first contemporary bricks-&-clicks tailor”, had enlisted Fade as a brand ambassador prior to the Oscars ceremony.
The Custom Shop New York offers a body-scanning technique for suit measurements, which is reportedly about 75 per cent more accurate than manual measurements. It also eliminates the need for multiple appointments and fittings. “The level of detailed personalisation which The Custom Shop provides is impeccable,” says Fade. “My measurements are taken once and records are stored online for future stitching, making the entire process of getting a suit stitched extremely speedy and hassle-free. With results on BMI, fat percentage and water retention, the body-scan technology is a complete boon for a fitness enthusiast like me, allowing me to be vigilant about my health and flaunt a garment personalised exactly to my body type.”
Launched in New York in 1937 and specialising in bespoke clothing, design consultations and all kinds of alterations, The Custom Shop operates a design studio at The Beach Center in Jumeirah, which caters to customers by appointment only, and also has branches at Ibn Battuta Mall and Souq Al Bahar in Dubai, and Al Wahda Mall in Abu Dhabi. In addition, the brand also offers a couturier service for ladies from a DIFC location. For more information, visit www.customshoponline.com.
sdenman@thenational.ae
