Samsung Electronics' first Unpacked event of the year has taken place with the focus now shifting to whether or not its new flagship devices are as good as advertised.
Before the release, the company is aiming to entice consumers in the UAE and other markets by offering to double the storage for free for pre-orders.
If you were to buy a 512GB model, you would only pay the cost of the 256GB version.
Before we further get into UAE specifics, here are The National's first impressions.
No aesthetic and hardware changes
If you've been a Samsung user, you'll readily realise with the Galaxy S25 that not much has changed since 2021's Galaxy S21 series.
While keeping an identity is crucial for a brand, it has been five years since the last major redesign for the Galaxy S.
The only aesthetic changes are the slightly rounder corners, smaller bezels and bigger rings on the camera lenses. Hardware-wise, the only spec upgrade worth mentioning is the Galaxy S25 Ultra's ultra-wide camera being significantly increased to 50MP from 12MP.
Apple employs a similar strategy of keeping a familiar design on the iPhone, but it does not take five cycles to refresh the iPhone's look, whether it be changing the edges and finishes or rearranging the camera lenses.
Samsung, however, may have a good reason for making minimal changes.
Samsung-Google versus Apple-OpenAI
Generative artificial intelligence continues to be a significant player in recent technology and smartphones are no exception.
Samsung brought generative AI to the mainstream mobile sector with its Galaxy AI in last year's S24 phones. However, the team-up between Apple and OpenAI signalled how serious future competition in this space will be.
Samsung announced a partnership with Google at Unpacked, and the Alphabet unit's Gemini Advanced is being offered on the Galaxy S25.
Finally, a complete switch to Qualcomm
In the past, users have had grievances with Samsung's Exynos chip, with complaints over short battery life, overheating and generally poorer performance when compared to Qualcomm chips.
Samsung was using both Exynos and Qualcomm chips to balance out costs and their availability globally. Samsung also used the Exynos to configure it to their specifications.
That has ended as the Qualcomm Snapdragon 8 Elite is now being used on all Galaxy S25 devices. Samsung did say that the Elite is specifically configured for Galaxy devices, aiding it in enhancing the performance of Galaxy AI.
What about the Galaxy S25 Edge?
The slimmer version of the Galaxy S25 series was the surprise of Unpacked, but details were scarce.
It seems close to the reported 6.4 millimetres thickness and is Samsung's thinnest phone by far. It also only has two cameras.
However, no further details were provided.
The device won't be available alongside the rest of the Galaxy S25 line-up. Tech journalist Mark Gurman reported that the company is planning a release in the first half of this year and its price would be below that of the S25 Ultra.
But the biggest takeaway is that Samsung would beat Apple to the draw on a slim smartphone, especially amid reports that Apple is planning to release what has been called the “iPhone 17 Air”.
Galaxy S25's availability in the UAE
Orders for the Galaxy S25 series are now live, and its general availability will be on February 7.
In the UAE, the country's two telecom operators, e& and du, have made the devices available on their websites with several perks, including double storage for free, four months of Samsung Care+ and unlocked premium subscriptions for users of Samsung Members.
Major UAE electronics retailers, including Sharaf DG, Jumbo Electronics and Emax also offer the same perks, with additional bonuses such as free Samsung smart bands, bags and power banks.
You can also get your Galaxy S25 devices at Samsung's official stores in the GCC. The company is offering double storage for free, offering up to Dh679 in savings.
The device also comes in exclusive online-only colours. For the S25 and S25+, you can choose from blue, black, coral red and pink gold, while for the S25 Ultra, you can select from titanium jet black, titanium jade green and titanium pink gold.
How much will they cost in the UAE?
The price of the Galaxy S25 is set at Dh3,199 for 12GB, Dh3,449 for 256GB and Dh3,949 for the new 512GB version.
The Galaxy S25+ will cost Dh3,899 for 256GB and Dh4,399 for 512GB.
The top-tier Galaxy S25 Ultra is priced at Dh5,099 for 256GB, Dh5,599 for 512GB and Dh6,599 for 1TB.
The bio
His favourite book - 1984 by George Orwell
His favourite quote - 'If you think education is expensive, try ignorance' by Derek Bok, Former President of Harvard
Favourite place to travel to - Peloponnese, Southern Greece
Favourite movie - The Last Emperor
Favourite personality from history - Alexander the Great
Role Model - My father, Yiannis Davos
Company Profile
Name: Thndr
Started: 2019
Co-founders: Ahmad Hammouda and Seif Amr
Sector: FinTech
Headquarters: Egypt
UAE base: Hub71, Abu Dhabi
Current number of staff: More than 150
Funds raised: $22 million
SRI LANKA SQUAD
Upul Tharanga (captain), Dinesh Chandimal, Niroshan Dickwella
Lahiru Thirimanne, Kusal Mendis, Milinda Siriwardana
Chamara Kapugedara, Thisara Perera, Seekuge Prasanna
Nuwan Pradeep, Suranga Lakmal, Dushmantha Chameera
Vishwa Fernando, Akila Dananjaya, Jeffrey Vandersay
Company profile
Name: Tharb
Started: December 2016
Founder: Eisa Alsubousi
Based: Abu Dhabi
Sector: Luxury leather goods
Initial investment: Dh150,000 from personal savings
COMPANY%20PROFILE
%3Cp%3E%3Cstrong%3EName%3A%3C%2Fstrong%3E%20PlanRadar%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2013%3Cbr%3E%3Cstrong%3ECo-founders%3A%20%3C%2Fstrong%3EIbrahim%20Imam%2C%20Sander%20van%20de%20Rijdt%2C%20Constantin%20K%C3%B6ck%2C%20Clemens%20Hammerl%2C%20Domagoj%20Dolinsek%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EVienna%2C%20Austria%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EConstruction%20and%20real%20estate%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E400%2B%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESeries%20B%3Cbr%3E%3Cstrong%3EInvestors%3A%3C%2Fstrong%3E%20Headline%2C%20Berliner%20Volksbank%20Ventures%2C%20aws%20Gr%C3%BCnderfonds%2C%20Cavalry%20Ventures%2C%20Proptech1%2C%20Russmedia%2C%20GR%20Capital%3C%2Fp%3E%0A
The Sheikh Zayed Future Energy Prize
This year’s winners of the US$4 million Sheikh Zayed Future Energy Prize will be recognised and rewarded in Abu Dhabi on January 15 as part of Abu Dhabi Sustainable Week, which runs in the capital from January 13 to 20.
From solutions to life-changing technologies, the aim is to discover innovative breakthroughs to create a new and sustainable energy future.
Ten tax points to be aware of in 2026
1. Domestic VAT refund amendments: request your refund within five years
If a business does not apply for the refund on time, they lose their credit.
2. E-invoicing in the UAE
Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption.
3. More tax audits
Tax authorities are increasingly using data already available across multiple filings to identify audit risks.
4. More beneficial VAT and excise tax penalty regime
Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.
5. Greater emphasis on statutory audit
There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.
6. Further transfer pricing enforcement
Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes.
7. Limited time periods for audits
Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion.
8. Pillar 2 implementation
Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.
9. Reduced compliance obligations for imported goods and services
Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations.
10. Substance and CbC reporting focus
Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity.
Contributed by Thomas Vanhee and Hend Rashwan, Aurifer
The Gandhi Murder
- 71 - Years since the death of MK Gandhi, also christened India's Father of the Nation
- 34 - Nationalities featured in the film The Gandhi Murder
- 7 - million dollars, the film's budget
Dust and sand storms compared
Sand storm
- Particle size: Larger, heavier sand grains
- Visibility: Often dramatic with thick "walls" of sand
- Duration: Short-lived, typically localised
- Travel distance: Limited
- Source: Open desert areas with strong winds
Dust storm
- Particle size: Much finer, lightweight particles
- Visibility: Hazy skies but less intense
- Duration: Can linger for days
- Travel distance: Long-range, up to thousands of kilometres
- Source: Can be carried from distant regions
The rules on fostering in the UAE
A foster couple or family must:
- be Muslim, Emirati and be residing in the UAE
- not be younger than 25 years old
- not have been convicted of offences or crimes involving moral turpitude
- be free of infectious diseases or psychological and mental disorders
- have the ability to support its members and the foster child financially
- undertake to treat and raise the child in a proper manner and take care of his or her health and well-being
- A single, divorced or widowed Muslim Emirati female, residing in the UAE may apply to foster a child if she is at least 30 years old and able to support the child financially
Specs
Engine: 51.5kW electric motor
Range: 400km
Power: 134bhp
Torque: 175Nm
Price: From Dh98,800
Available: Now
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
Company%C2%A0profile
%3Cp%3E%3Cstrong%3ECompany%20name%3A%20%3C%2Fstrong%3Eamana%3Cbr%3E%3Cstrong%3EStarted%3A%20%3C%2Fstrong%3E2010%3Cbr%3E%3Cstrong%3EFounders%3A%3C%2Fstrong%3E%20Karim%20Farra%20and%20Ziad%20Aboujeb%3Cbr%3E%3Cstrong%3EBased%3A%20%3C%2Fstrong%3EUAE%3Cbr%3E%3Cstrong%3ERegulator%3A%20%3C%2Fstrong%3EDFSA%3Cbr%3E%3Cstrong%3ESector%3A%20%3C%2Fstrong%3EFinancial%20services%3Cbr%3E%3Cstrong%3ECurrent%20number%20of%20staff%3A%20%3C%2Fstrong%3E85%3Cbr%3E%3Cstrong%3EInvestment%20stage%3A%20%3C%2Fstrong%3ESelf-funded%3Cbr%3E%3C%2Fp%3E%0A
The President's Cake
Director: Hasan Hadi
Starring: Baneen Ahmad Nayyef, Waheed Thabet Khreibat, Sajad Mohamad Qasem
Rating: 4/5
Ultra processed foods
- Carbonated drinks, sweet or savoury packaged snacks, confectionery, mass-produced packaged breads and buns
- margarines and spreads; cookies, biscuits, pastries, cakes, and cake mixes, breakfast cereals, cereal and energy bars;
- energy drinks, milk drinks, fruit yoghurts and fruit drinks, cocoa drinks, meat and chicken extracts and instant sauces
- infant formulas and follow-on milks, health and slimming products such as powdered or fortified meal and dish substitutes,
- many ready-to-heat products including pre-prepared pies and pasta and pizza dishes, poultry and fish nuggets and sticks, sausages, burgers, hot dogs, and other reconstituted meat products, powdered and packaged instant soups, noodles and desserts.
