Apple has announced that Apple Intelligence, its long-expected entry into the realm of generative artificial intelligence, will soon be introduced across its ecosystem.
Defined as “personal intelligence”, the company’s first take on generative AI aims to make “your most personal products more useful and delightful”, chief executive Tim Cook said at the Worldwide Developers Conference at Apple's headquarters in Cupertino, California, on Monday.
To reassure users that their data is safe as the company introduces generative AI across its products, Apple emphasised that the innovation has been built with a focus on safety and delivering highly personalised experiences.
“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications and more,” Mr Cook said.
“And of course, it has to be built with privacy from the ground up together. All of this goes beyond artificial intelligence. It’s personal intelligence and it’s the next big step for Apple.”
The new technology will be integrated into the company’s latest operating systems for iPhones, iPads and Macs.
It will harness the power of in-house silicon chips to understand and create language and images, in addition to taking action across apps.
Powered by Apple Intelligence, the company’s virtual assistant Siri will be integrated deep into the system experience, Apple said.
With advanced language understanding, Siri will become more natural, more contextually relevant and more personal, with the ability to simplify and accelerate everyday tasks.
Apple’s AI plans fail to push stock
Despite the much-awaited AI announcements, the company's stock showed little movement.
Its share price dropped 1.91 per cent to $193.12 at market close on Monday, giving the company a market value of $2.96 trillion. It dropped 0.26 per cent to $192.61 in after-market trading.
But industry analysts are optimistic about the company’s future.
Integration of AI across Apple's diverse range of offerings is gaining significant momentum, Thomas Monteiro, senior analyst at Investing.com, told The National.
“This was not only evident in the multitude of AI features in the final product, but also in the company's strategic plan to leverage its vast consumer base … a trend that has defined Apple's approach over the past decade,” Mr Monteiro said.
“Despite investors treating this as a sell-the-news type of event due to the lack of significant breaking announcements, looking from a broader perspective, several positive points indicate that Tim Cook is shifting the company in the right direction again.”
Ipek Ozkardeskaya, a senior analyst at Swissquote Bank, said Apple has lagged behind its competitors in the early development and introduction of AI technology.
Unlike Microsoft and Google, which have released advanced AI models, Apple has yet to present a clear and strong AI strategy.
“Many investors don’t see Apple as a cutting-edge technology company but rather as a luxury brand that sells millions of hardware that could be home to any reasonably appreciated AI model,” Ms Ozkardeskaya wrote in a note.
“But everyone agrees that Apple should develop their AI offering fast, and this week’s WWDC is a line in the sand.”
Apple’s long-awaited partnership with OpenAI
Apple also announced at WWDC that it is joining forces with Microsoft-backed OpenAI, the company behind ChatGPT, to integrate its generative AI tool into Siri.
ChatGPT will be available free of charge in iOS 18 and macOS Sequoia – the next version of the desktop operating system – later this year.
Paying ChatGPT users will be able to link their accounts to gain access to OpenAI’s advanced features within Apple’s operating systems.
“Apple shares our commitment to safety and innovation, and this partnership aligns with OpenAI’s mission to make advanced AI accessible to everyone,” OpenAI chief executive Sam Altman said in a statement shared with The Verge.
First look at iOS 18 for iPhones
Apple also unveiled its latest operating system for iPhones, iOS 18, which comes with various personalisation options, the biggest redesign ever of the Photos app and new ways to manage the mail inbox.
Users will be able to arrange apps in any open space on the home screen, customise the buttons at the bottom of the lock screen, quickly gain access to more controls in the control centre and automatically organise photo libraries in a single view.
Powered by the same technology as existing iPhones, users can now communicate over satellite in the messages app in the absence of mobile or Wi-Fi connection.
“It is a huge release with incredible features … there are so many benefits for everyone,” said Craig Federighi, Apple’s senior vice president of software engineering.
The developer beta, or trial, of iOS 18 is now available, while a public beta will be available next month. The free software update for iPhone X and later models will be available in September or October.
Apple Vision Pro expands to new markets
Apple Vision Pro, the company's first major product release since the Watch in 2015, will be made available in new countries and regions, with pre-orders for China, Hong Kong Japan and Singapore starting on Thursday.
Customers in Australia, Canada, France, Germany and the UK can order the device, which went on sale in the US in February, from June 28.
Priced at $3,499 (Dh12,850), the device marks Apple’s arrival into the world of computers that can be worn on the face.
It has been described by Mr Cook as a new era of “spatial computing” – a melding of virtual, augmented and mixed reality.
New software updates for iPads, Macs, Watch, TV and Vision Pro
Apple also unveiled a first look at its operating systems for other products.
It previewed watchOS 11 for Apple Watch, introducing the Vitals app for key health metrics and new fitness tracking features.
It offers enhanced personalisation and connectivity options, including support for pregnant users and new gesture controls.
And iPadOS 18 was unveiled, featuring enhanced handwriting tools for the Apple Pencil, and a redesigned Photos app.
The macOS Sequoia brings new functionalities such as iPhone mirroring, a new Passwords app and gaming improvements.
Meanwhile, tvOS 18 offers new features for improved entertainment experiences, while visionOS 2 for Vision Pro introduces spatial photo creation and new hand gestures, along with enhanced developer tools for creating spatial apps.
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
The currency conundrum
Russ Mould, investment director at online trading platform AJ Bell, says almost every major currency has challenges right now. “The US has a huge budget deficit, the euro faces political friction and poor growth, sterling is bogged down by Brexit, China’s renminbi is hit by debt fears while slowing Chinese growth is hurting commodity exporters like Australia and Canada.”
Most countries now actively want a weak currency to make their exports more competitive. “China seems happy to let the renminbi drift lower, the Swiss are still running quantitative easing at full tilt and central bankers everywhere are actively talking down their currencies or offering only limited support," says Mr Mould.
This is a race to the bottom, and everybody wants to be a winner.
UAE currency: the story behind the money in your pockets
Who's who in Yemen conflict
Houthis: Iran-backed rebels who occupy Sanaa and run unrecognised government
Yemeni government: Exiled government in Aden led by eight-member Presidential Leadership Council
Southern Transitional Council: Faction in Yemeni government that seeks autonomy for the south
Habrish 'rebels': Tribal-backed forces feuding with STC over control of oil in government territory
STAR%20WARS%20JEDI%3A%20SURVIVOR
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War 2
Director: Ayan Mukerji
Stars: Hrithik Roshan, NTR, Kiara Advani, Ashutosh Rana
Rating: 2/5
UAE currency: the story behind the money in your pockets
Scoreline
Real Madrid 1
Ronaldo (53')
Atletico Madrid 1
Griezmann (57')
Sunday's fixtures
- Bournemouth v Southampton, 5.30pm
- Manchester City v West Ham United, 8pm
Fighting with My Family
Director: Stephen Merchant
Stars: Dwayne Johnson, Nick Frost, Lena Headey, Florence Pugh, Thomas Whilley, Tori Ellen Ross, Jack Lowden, Olivia Bernstone, Elroy Powell
Four stars
hall of shame
SUNDERLAND 2002-03
No one has ended a Premier League season quite like Sunderland. They lost each of their final 15 games, taking no points after January. They ended up with 19 in total, sacking managers Peter Reid and Howard Wilkinson and losing 3-1 to Charlton when they scored three own goals in eight minutes.
SUNDERLAND 2005-06
Until Derby came along, Sunderland’s total of 15 points was the Premier League’s record low. They made it until May and their final home game before winning at the Stadium of Light while they lost a joint record 29 of their 38 league games.
HUDDERSFIELD 2018-19
Joined Derby as the only team to be relegated in March. No striker scored until January, while only two players got more assists than goalkeeper Jonas Lossl. The mid-season appointment Jan Siewert was to end his time as Huddersfield manager with a 5.3 per cent win rate.
ASTON VILLA 2015-16
Perhaps the most inexplicably bad season, considering they signed Idrissa Gueye and Adama Traore and still only got 17 points. Villa won their first league game, but none of the next 19. They ended an abominable campaign by taking one point from the last 39 available.
FULHAM 2018-19
Terrible in different ways. Fulham’s total of 26 points is not among the lowest ever but they contrived to get relegated after spending over £100 million (Dh457m) in the transfer market. Much of it went on defenders but they only kept two clean sheets in their first 33 games.
LA LIGA: Sporting Gijon, 13 points in 1997-98.
BUNDESLIGA: Tasmania Berlin, 10 points in 1965-66
Mercer, the investment consulting arm of US services company Marsh & McLennan, expects its wealth division to at least double its assets under management (AUM) in the Middle East as wealth in the region continues to grow despite economic headwinds, a company official said.
Mercer Wealth, which globally has $160 billion in AUM, plans to boost its AUM in the region to $2-$3bn in the next 2-3 years from the present $1bn, said Yasir AbuShaban, a Dubai-based principal with Mercer Wealth.
“Within the next two to three years, we are looking at reaching $2 to $3 billion as a conservative estimate and we do see an opportunity to do so,” said Mr AbuShaban.
Mercer does not directly make investments, but allocates clients’ money they have discretion to, to professional asset managers. They also provide advice to clients.
“We have buying power. We can negotiate on their (client’s) behalf with asset managers to provide them lower fees than they otherwise would have to get on their own,” he added.
Mercer Wealth’s clients include sovereign wealth funds, family offices, and insurance companies among others.
From its office in Dubai, Mercer also looks after Africa, India and Turkey, where they also see opportunity for growth.
Wealth creation in Middle East and Africa (MEA) grew 8.5 per cent to $8.1 trillion last year from $7.5tn in 2015, higher than last year’s global average of 6 per cent and the second-highest growth in a region after Asia-Pacific which grew 9.9 per cent, according to consultancy Boston Consulting Group (BCG). In the region, where wealth grew just 1.9 per cent in 2015 compared with 2014, a pickup in oil prices has helped in wealth generation.
BCG is forecasting MEA wealth will rise to $12tn by 2021, growing at an annual average of 8 per cent.
Drivers of wealth generation in the region will be split evenly between new wealth creation and growth of performance of existing assets, according to BCG.
Another general trend in the region is clients’ looking for a comprehensive approach to investing, according to Mr AbuShaban.
“Institutional investors or some of the families are seeing a slowdown in the available capital they have to invest and in that sense they are looking at optimizing the way they manage their portfolios and making sure they are not investing haphazardly and different parts of their investment are working together,” said Mr AbuShaban.
Some clients also have a higher appetite for risk, given the low interest-rate environment that does not provide enough yield for some institutional investors. These clients are keen to invest in illiquid assets, such as private equity and infrastructure.
“What we have seen is a desire for higher returns in what has been a low-return environment specifically in various fixed income or bonds,” he said.
“In this environment, we have seen a de facto increase in the risk that clients are taking in things like illiquid investments, private equity investments, infrastructure and private debt, those kind of investments were higher illiquidity results in incrementally higher returns.”
The Abu Dhabi Investment Authority, one of the largest sovereign wealth funds, said in its 2016 report that has gradually increased its exposure in direct private equity and private credit transactions, mainly in Asian markets and especially in China and India. The authority’s private equity department focused on structured equities owing to “their defensive characteristics.”
if you go
The flights
Flydubai flies to Podgorica or nearby Tivat via Sarajevo from Dh2,155 return including taxes. Turkish Airlines flies from Abu Dhabi and Dubai to Podgorica via Istanbul; alternatively, fly with Flydubai from Dubai to Belgrade and take a short flight with Montenegro Air to Podgorica. Etihad flies from Abu Dhabi to Podgorica via Belgrade. Flights cost from about Dh3,000 return including taxes. There are buses from Podgorica to Plav.
The tour
While you can apply for a permit for the route yourself, it’s best to travel with an agency that will arrange it for you. These include Zbulo in Albania (www.zbulo.org) or Zalaz in Montenegro (www.zalaz.me).
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Story of 2017-18 so far and schedule to come
Roll of Honour
Who has won what so far in the West Asia rugby season?
Western Clubs Champions League
Winners: Abu Dhabi Harlequins
Runners up: Bahrain
Dubai Rugby Sevens
Winners: Dubai Exiles
Runners up: Jebel Ali Dragons
West Asia Premiership
Winners: Jebel Ali Dragons
Runners up: Abu Dhabi Harlequins
UAE Premiership Cup
Winners: Abu Dhabi Harlequins
Runners up: Dubai Exiles
Fixtures
Friday
West Asia Cup final
5pm, Bahrain (6pm UAE time), Bahrain v Dubai Exiles
West Asia Trophy final
3pm, The Sevens, Dubai Hurricanes v Dubai Sports City Eagles
Friday, April 13
UAE Premiership final
5pm, Al Ain, Dubai Exiles v Abu Dhabi Harlequins
Medicus AI
Started: 2016
Founder(s): Dr Baher Al Hakim, Dr Nadine Nehme and Makram Saleh
Based: Vienna, Austria; started in Dubai
Sector: Health Tech
Staff: 119
Funding: €7.7 million (Dh31m)
Living in...
This article is part of a guide on where to live in the UAE. Our reporters will profile some of the country’s most desirable districts, provide an estimate of rental prices and introduce you to some of the residents who call each area home.
F1 The Movie
Starring: Brad Pitt, Damson Idris, Kerry Condon, Javier Bardem
Director: Joseph Kosinski
Rating: 4/5
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Du Football Champions
The fourth season of du Football Champions was launched at Gitex on Wednesday alongside the Middle East’s first sports-tech scouting platform.“du Talents”, which enables aspiring footballers to upload their profiles and highlights reels and communicate directly with coaches, is designed to extend the reach of the programme, which has already attracted more than 21,500 players in its first three years.
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Gothia Cup 2025
4,872 matches
1,942 teams
116 pitches
76 nations
26 UAE teams
15 Lebanese teams
2 Kuwaiti teams
The Greatest Royal Rumble card as it stands
50-man Royal Rumble - names entered so far include Braun Strowman, Daniel Bryan, Kurt Angle, Big Show, Kane, Chris Jericho, The New Day and Elias
Universal Championship Brock Lesnar (champion) v Roman Reigns in a steel cage match
WWE World Heavyweight Championship AJ Styles (champion) v Shinsuke Nakamura
Intercontinental Championship Seth Rollins (champion) v The Miz v Finn Balor v Samoa Joe
United States Championship Jeff Hardy (champion) v Jinder Mahal
SmackDown Tag Team Championship The Bludgeon Brothers (champions) v The Usos
Raw Tag Team Championship (currently vacant) Cesaro and Sheamus v Matt Hardy and Bray Wyatt
Casket match The Undertaker v Chris Jericho
Singles match John Cena v Triple H
Cruiserweight Championship Cedric Alexander v tba
Europe wide
Some of French groups are threatening Friday to continue their journey to Brussels, the capital of Belgium and the European Union, and to meet up with drivers from other countries on Monday.
Belgian authorities joined French police in banning the threatened blockade. A similar lorry cavalcade was planned for Friday in Vienna but cancelled after authorities prohibited it.