Mohammed Jalal, a Jordanian football fan, was the first recipient of the visa issued by the General Directorate of Residency and Foreigners Affairs.
Officials said the UAE is supporting the Fifa World Cup 2022 in Qatar by hosting visitors to the event and allowing them to enter and leave the UAE several times during the visa's validity period.
Lt Gen Mohamed Al Marri, director-general of GDRFA, said Qatar is expected to receive 1.4 million visitors during the World Cup period from November 21 to December 18.
He said the GDRFA has completed its preparations to provide a package of services for the football fans and those who wish to enjoy the New Year's Eve celebrations in Dubai.
Fans can get their visas before reaching the country and can shuttle frequently between Dubai and Doha for matches, he said.
More on the Hayya card system can be found here.