Above, Legoland Dubai, one of the theme parks within the Dubai Parks and Resorts complex which opened between November and December last year. Pawan Singh / The National
Above, Legoland Dubai, one of the theme parks within the Dubai Parks and Resorts complex which opened between November and December last year. Pawan Singh / The National
Above, Legoland Dubai, one of the theme parks within the Dubai Parks and Resorts complex which opened between November and December last year. Pawan Singh / The National
Above, Legoland Dubai, one of the theme parks within the Dubai Parks and Resorts complex which opened between November and December last year. Pawan Singh / The National

DXB Entertainments targets Saudi Arabia, India and UK as it bids for theme park visitors from overseas


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DXB Entertainments said it is looking to India, Saudi Arabia and the UK to attract overseas tourists this year to its Dubai theme parks.

Yesterday DXB posted a loss of Dh484.8 million for last year on total revenues of Dh75.9 million. In 2015, it lost Dh110.9m but its attractions were not ­operational.

“A large portion of our loss reflects pre-opening expenses which are captured within our project cost,” said Raed Al Nuaimi, the chief executive of DXB Entertainments.

The DFM-listed company, which has about 3,100 full-time employees, said about Dh63.4m of revenue came from the Legoland, Bollywood Parks and Motiongate theme parks which opened between November and December last year. The Dubai Parks and Resorts complex received 323,489 visits in the last two months of 2016.

DXB’s shares closed up 2.8 per cent at Dh1.12 yesterday, down from a peak of Dh1.76 in August.

“We know that the coming quarters will be more indicative of the destination’s appeal to visitors from across the globe, as we start attracting business from global tour and travel operators,” Mr Al Nuaimi said. “We expect all remaining rides and attractions as well as the remaining units at [retail area] Riverland Dubai to be available to the public by the beginning of the second quarter.”

It is marketing the destination in Saudi Arabia, India and the UK and has also tied up with 120 hotels in Dubai to promote the parks.

“Visitation numbers at Dubai Parks and Resorts were somewhat underwhelming, falling 40 per cent to 50 per cent short of consensus expectations, and so was the reported average spend per visitor,” said Mohammad Kamal, an analyst with Arqaam Capital. “This is, however, likely to improve as the business fine- tunes the offering.”

DXB Entertainments’ Six Flags Dubai resort is on track for a late 2019 opening after construction started in July, DXB said.

At the end of last year its assets were valued at Dh12.8 billion, including Dh10.3bn in property and equipment, investment properties and inventories. It had also used up Dh3.4bn of its Dh4.2bn financing facility for the first phase of the theme park complex.

The company is exploring additional revenue streams such as to provide project management services to the developer Meraas including for the Dubai Arena, the half-million square feet entertainment destination due to open late next year.

DXB and Merlin Entertainments will also open the first Lego­land Hotel in the Middle East at Dubai Parks and Resorts. The companies did not specify an opening date.

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Timeline

2012-2015

The company offers payments/bribes to win key contracts in the Middle East

May 2017

The UK SFO officially opens investigation into Petrofac’s use of agents, corruption, and potential bribery to secure contracts

September 2021

Petrofac pleads guilty to seven counts of failing to prevent bribery under the UK Bribery Act

October 2021

Court fines Petrofac £77 million for bribery. Former executive receives a two-year suspended sentence 

December 2024

Petrofac enters into comprehensive restructuring to strengthen the financial position of the group

May 2025

The High Court of England and Wales approves the company’s restructuring plan

July 2025

The Court of Appeal issues a judgment challenging parts of the restructuring plan

August 2025

Petrofac issues a business update to execute the restructuring and confirms it will appeal the Court of Appeal decision

October 2025

Petrofac loses a major TenneT offshore wind contract worth €13 billion. Holding company files for administration in the UK. Petrofac delisted from the London Stock Exchange

November 2025

180 Petrofac employees laid off in the UAE

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If you go

The flights 

Emirates flies from Dubai to Funchal via Lisbon, with a connecting flight with Air Portugal. Economy class returns cost from Dh3,845 return including taxes.

The trip

The WalkMe app can be downloaded from the usual sources. If you don’t fancy doing the trip yourself, then Explore  offers an eight-day levada trails tour from Dh3,050, not including flights.

The hotel

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