Here is the growing list of companies boycotting Facebook

The world's largest social media platform is accused of being lax on hateful and misleading content

STARBUCKS: Pausing advertising on all social media platforms. Will post on social media without paid promotion.

COCA-COLA: Pausing advertising on all social media platforms.

PFIZER: Removing all advertising from Facebook and Instagram in July, calls on Facebook to heed the concerns of the #StopHateForProfit boycott campaign “and take action”. Photo EPA

HERSHEY: Will halt spending on Facebook in July and cut its spend on the platform by a third for the remainder of the year, according to Business Insider. Pawan Singh / The National

ADIDAS: Will stop ads on Facebook and Instagram internationally through July, according to Adweek. AFP

PUMA: Will stop all advertisements on Facebook and Instagram throughout July.

LEVI STRAUSS: Pausing all paid Facebook and Instagram advertising globally and across all brands through July. Bloomberg

UNILEVER: Halting advertising on Facebook, Instagram and Twitter in the US through December 31. AFP

MICROSOFT: Paused global advertising spending on Facebook and Instagram because of concerns about ads appearing next to inappropriate content, according to a person familiar with the matter. Reuters

CLOROX CO: Will stop advertising spending with Facebook through December. Bloomberg

VERIZON COMMUNICATIONS: “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners,” said John Nitti, chief media officer for Verizon. Reuters

HONDA MOTOR COMPANY: “For the month of July, Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism.” Bloomberg

PEPSICO: Pulling ads on Facebook from July through August. Bloomberg

CONAGRA BRANDS: Will stop advertising in US on Facebook and Instagram through the rest of the year. Bloomberg

DIAGEO: Pausing paid advertising globally on major social media platforms beginning in July. Bloomberg

MADEWELL: Will pause ads on Facebook and Instagram through July. Bloomberg

PATAGONIA: Will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from Facebook. AP Photo

DIAMOND FOUNDRY: Pulling all of advertising from Facebook, including Instagram, for the month of July. Courtesy Marie-Laure Dutel for Bureau Future

VIBER MEDIA: Plans to cut ties with the social network entirely, according to The Guardian. Bloomberg

FORD MOTOR COMPANY: Halting US social media for 30 days, won’t purchase social media ads for Bronco unveiling. Bloomberg

THE NORTH FACE: Will pause ads on Facebook for the month of July. Bloomberg

SAP: “We will suspend all paid advertisements across Facebook and Instagram until the company signals a significant, action-driven commitment to combatting the spread of hate speech and racism on its platforms.” Bloomberg

EILEEN FISHER: Pulling ads from Facebook through July. Getty Images

UPWORK: No Facebook advertising in July. Getty Images

REI: “For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising for the month of July.” Bloomberg

CHIPOTLE MEXICAN GRILL: Will be pausing Facebook advertising beginning on July 1, according to an email. Photo: Bloomberg

Here's a list of companies that are planning to halt spending on social media. Some have joined a boycott of Facebook after critics accused the social network of inadequately policing hateful and misleading content on its platform. To view the next image, click on the arrows or just swipe.

Graphic by The National

Shares of the social media company fell 8.3 per cent on Friday, the most in three months, after Unilever, one of the world’s largest advertisers, joined other brands in boycotting ads on the social network.

Unilever has an annual advertising budget of almost $8 billion (Dh29.38bn).

Companies from Verizon Communications to Hershey have also stopped social media ads after critics said that Facebook has failed to sufficiently police hate speech and disinformation on the platform. Coca-Cola said it would pause all paid advertising on all social media platforms for at least 30 days.

The stance has eliminated $56bn from the company’s market value and pushed Mark Zuckerberg’s net worth down to $82.3bn, according to the Bloomberg Billionaires Index.

Facebook boycotters at a glance

Adidas

Chipotle Mexican Grill

Clorox

Coca-Cola

Conagra Brands

Diageo

Diamond Foundry

Eileen Fisher

Ford Motor Company

Hershey

Honda Motor Company

Levi Strauss

Madewell

Microsoft

Patagonia

PepsiCo

Pfizer

Puma

REI

SAP

Starbucks

The North Face

Unilever

Upwork

Verizon Communications

Viber Media