• STARBUCKS: Pausing advertising on all social media platforms. Will post on social media without paid promotion.
    STARBUCKS: Pausing advertising on all social media platforms. Will post on social media without paid promotion.
  • COCA-COLA: Pausing advertising on all social media platforms.
    COCA-COLA: Pausing advertising on all social media platforms.
  • PFIZER: Removing all advertising from Facebook and Instagram in July, calls on Facebook to heed the concerns of the #StopHateForProfit boycott campaign “and take action”. Photo EPA
    PFIZER: Removing all advertising from Facebook and Instagram in July, calls on Facebook to heed the concerns of the #StopHateForProfit boycott campaign “and take action”. Photo EPA
  • HERSHEY: Will halt spending on Facebook in July and cut its spend on the platform by a third for the remainder of the year, according to Business Insider. Pawan Singh / The National
    HERSHEY: Will halt spending on Facebook in July and cut its spend on the platform by a third for the remainder of the year, according to Business Insider. Pawan Singh / The National
  • ADIDAS: Will stop ads on Facebook and Instagram internationally through July, according to Adweek. AFP
    ADIDAS: Will stop ads on Facebook and Instagram internationally through July, according to Adweek. AFP
  • PUMA: Will stop all advertisements on Facebook and Instagram throughout July.
    PUMA: Will stop all advertisements on Facebook and Instagram throughout July.
  • LEVI STRAUSS: Pausing all paid Facebook and Instagram advertising globally and across all brands through July. Bloomberg
    LEVI STRAUSS: Pausing all paid Facebook and Instagram advertising globally and across all brands through July. Bloomberg
  • UNILEVER: Halting advertising on Facebook, Instagram and Twitter in the US through December 31. AFP
    UNILEVER: Halting advertising on Facebook, Instagram and Twitter in the US through December 31. AFP
  • MICROSOFT: Paused global advertising spending on Facebook and Instagram because of concerns about ads appearing next to inappropriate content, according to a person familiar with the matter. Reuters
    MICROSOFT: Paused global advertising spending on Facebook and Instagram because of concerns about ads appearing next to inappropriate content, according to a person familiar with the matter. Reuters
  • CLOROX CO: Will stop advertising spending with Facebook through December. Bloomberg
    CLOROX CO: Will stop advertising spending with Facebook through December. Bloomberg
  • VERIZON COMMUNICATIONS: “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners,” said John Nitti, chief media officer for Verizon. Reuters
    VERIZON COMMUNICATIONS: “We’re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we’ve done with YouTube and other partners,” said John Nitti, chief media officer for Verizon. Reuters
  • HONDA MOTOR COMPANY: “For the month of July, Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism.” Bloomberg
    HONDA MOTOR COMPANY: “For the month of July, Honda will withhold its advertising on Facebook and Instagram, choosing to stand with people united against hate and racism.” Bloomberg
  • PEPSICO: Pulling ads on Facebook from July through August. Bloomberg
    PEPSICO: Pulling ads on Facebook from July through August. Bloomberg
  • CONAGRA BRANDS: Will stop advertising in US on Facebook and Instagram through the rest of the year. Bloomberg
    CONAGRA BRANDS: Will stop advertising in US on Facebook and Instagram through the rest of the year. Bloomberg
  • DIAGEO: Pausing paid advertising globally on major social media platforms beginning in July. Bloomberg
    DIAGEO: Pausing paid advertising globally on major social media platforms beginning in July. Bloomberg
  • MADEWELL: Will pause ads on Facebook and Instagram through July. Bloomberg
    MADEWELL: Will pause ads on Facebook and Instagram through July. Bloomberg
  • PATAGONIA: Will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from Facebook. AP Photo
    PATAGONIA: Will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from Facebook. AP Photo
  • DIAMOND FOUNDRY: Pulling all of advertising from Facebook, including Instagram, for the month of July. Courtesy Marie-Laure Dutel for Bureau Future
    DIAMOND FOUNDRY: Pulling all of advertising from Facebook, including Instagram, for the month of July. Courtesy Marie-Laure Dutel for Bureau Future
  • VIBER MEDIA: Plans to cut ties with the social network entirely, according to The Guardian. Bloomberg
    VIBER MEDIA: Plans to cut ties with the social network entirely, according to The Guardian. Bloomberg
  • FORD MOTOR COMPANY: Halting US social media for 30 days, won’t purchase social media ads for Bronco unveiling. Bloomberg
    FORD MOTOR COMPANY: Halting US social media for 30 days, won’t purchase social media ads for Bronco unveiling. Bloomberg
  • THE NORTH FACE: Will pause ads on Facebook for the month of July. Bloomberg
    THE NORTH FACE: Will pause ads on Facebook for the month of July. Bloomberg
  • SAP: “We will suspend all paid advertisements across Facebook and Instagram until the company signals a significant, action-driven commitment to combatting the spread of hate speech and racism on its platforms.” Bloomberg
    SAP: “We will suspend all paid advertisements across Facebook and Instagram until the company signals a significant, action-driven commitment to combatting the spread of hate speech and racism on its platforms.” Bloomberg
  • EILEEN FISHER: Pulling ads from Facebook through July. Getty Images
    EILEEN FISHER: Pulling ads from Facebook through July. Getty Images
  • UPWORK: No Facebook advertising in July. Getty Images
    UPWORK: No Facebook advertising in July. Getty Images
  • REI: “For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising for the month of July.” Bloomberg
    REI: “For 82 years, we have put people over profits. We’re pulling all Facebook/Instagram advertising for the month of July.” Bloomberg
  • CHIPOTLE MEXICAN GRILL: Will be pausing Facebook advertising beginning on July 1, according to an email. Photo: Bloomberg
    CHIPOTLE MEXICAN GRILL: Will be pausing Facebook advertising beginning on July 1, according to an email. Photo: Bloomberg

Here is the growing list of companies boycotting Facebook


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Here's a list of companies that are planning to halt spending on social media. Some have joined a boycott of Facebook after critics accused the social network of inadequately policing hateful and misleading content on its platform. To view the next image, click on the arrows or just swipe.

Graphic by The National
Graphic by The National

Shares of the social media company fell 8.3 per cent on Friday, the most in three months, after Unilever, one of the world’s largest advertisers, joined other brands in boycotting ads on the social network.

Unilever has an annual advertising budget of almost $8 billion (Dh29.38bn).

Companies from Verizon Communications to Hershey have also stopped social media ads after critics said that Facebook has failed to sufficiently police hate speech and disinformation on the platform. Coca-Cola said it would pause all paid advertising on all social media platforms for at least 30 days.

The stance has eliminated $56bn from the company’s market value and pushed Mark Zuckerberg’s net worth down to $82.3bn, according to the Bloomberg Billionaires Index.

Facebook boycotters at a glance

Adidas

Chipotle Mexican Grill

Clorox

Coca-Cola

Conagra Brands

Diageo

Diamond Foundry

Eileen Fisher

Ford Motor Company

Hershey

Honda Motor Company

Levi Strauss

Madewell

Microsoft

Patagonia

PepsiCo

Pfizer

Puma

REI

SAP

Starbucks

The North Face

Unilever

Upwork

Verizon Communications

Viber Media

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Ten tax points to be aware of in 2026

1. Domestic VAT refund amendments: request your refund within five years

If a business does not apply for the refund on time, they lose their credit.

2. E-invoicing in the UAE

Businesses should continue preparing for the implementation of e-invoicing in the UAE, with 2026 a preparation and transition period ahead of phased mandatory adoption. 

3. More tax audits

Tax authorities are increasingly using data already available across multiple filings to identify audit risks. 

4. More beneficial VAT and excise tax penalty regime

Tax disputes are expected to become more frequent and more structured, with clearer administrative objection and appeal processes. The UAE has adopted a new penalty regime for VAT and excise disputes, which now mirrors the penalty regime for corporate tax.

5. Greater emphasis on statutory audit

There is a greater need for the accuracy of financial statements. The International Financial Reporting Standards standards need to be strictly adhered to and, as a result, the quality of the audits will need to increase.

6. Further transfer pricing enforcement

Transfer pricing enforcement, which refers to the practice of establishing prices for internal transactions between related entities, is expected to broaden in scope. The UAE will shortly open the possibility to negotiate advance pricing agreements, or essentially rulings for transfer pricing purposes. 

7. Limited time periods for audits

Recent amendments also introduce a default five-year limitation period for tax audits and assessments, subject to specific statutory exceptions. While the standard audit and assessment period is five years, this may be extended to up to 15 years in cases involving fraud or tax evasion. 

8. Pillar 2 implementation 

Many multinational groups will begin to feel the practical effect of the Domestic Minimum Top-Up Tax (DMTT), the UAE's implementation of the OECD’s global minimum tax under Pillar 2. While the rules apply for financial years starting on or after January 1, 2025, it is 2026 that marks the transition to an operational phase.

9. Reduced compliance obligations for imported goods and services

Businesses that apply the reverse-charge mechanism for VAT purposes in the UAE may benefit from reduced compliance obligations. 

10. Substance and CbC reporting focus

Tax authorities are expected to continue strengthening the enforcement of economic substance and Country-by-Country (CbC) reporting frameworks. In the UAE, these regimes are increasingly being used as risk-assessment tools, providing tax authorities with a comprehensive view of multinational groups’ global footprints and enabling them to assess whether profits are aligned with real economic activity. 

Contributed by Thomas Vanhee and Hend Rashwan, Aurifer

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Through Her Lens: The stories behind the photography of Eva Sereny

Forewords by Jacqueline Bisset and Charlotte Rampling, ACC Art Books

Our legal consultant

Name: Dr Hassan Mohsen Elhais

Position: legal consultant with Al Rowaad Advocates and Legal Consultants.

RESULT

Manchester City 5 Swansea City 0
Man City:
D Silva (12'), Sterling (16'), De Bruyne (54' ), B Silva (64' minutes), Jesus (88')