Apple's new products launch - what we know so far

Latest iPhone range could prove tough competition for Samsung’s Galaxy Note 9 and Huawei's P20 Pro

FILE - This Thursday, Sept. 19, 2013 file photo shows the Apple logo above a store location entrance in Dallas. The European Union has approved Apple’s acquisition of song-recognition app Shazam after a months-long investigation found it wouldn’t hurt competition in the music streaming market. The EU’s Antitrust Commission said Thursday, Sept. 6, 2018 that competing providers would not be shut out of the market following the acquisition. (AP Photo/Tony Gutierrez, File)
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It is that time of the year again when excitement peaks around smartphones with most of the brands coming out with new launches and upgrades.

It is clearly the Apple season, as the US technology giant will announce its new products on Wednesday.

Here, The National takes a look at Apple's new line-up.

iPhone Xs

With a 5.8-inch screen, it will be an advanced version of the iPhone X, which was launched in September, 2017. It will come with a faster processor and better cameras. A new gold colour will be available alongside last year’s grey and silver.

iPhone Xs Max

It is expected to be a grander form of the iPhone X with a 6.5-inch screen, around an inch bigger than the screen of the iPhone 8 Plus.

iPhone XC or iPhone Xr

A low-cost version of the iPhone X, with a 6.1-inch screen, it is expected to attract mass attention. According to industry experts, it is likely to have aluminium edges instead of stainless steel.


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AirPower Wireless Charger

A charging pad that can charge an iPhone, Apple Watch, and AirPods simultaneously without plugging them in.

New MacBook:

Succeeding MacBook Air, it will be a lower-cost laptop with a 13-inch display.

On sale by:

It is predicted that Apple products will be available to buy in the first week of October. Early excitement could help Apple boost its sales during the US Thanksgiving and holiday shopping season, as it will have enough time to roll out its products

In 2017, Apple started selling the iPhone X in November, around two months after its launch.


Industry analysts expect the price of new iPhones to start from Dh3,200 and it could go beyond Dh4,500. Apple X, which was launched in September 2017, starts at Dh4,304. While Samsung Galaxy Note 9 starts from Dh3,699 and Huawei P20 Pro series starts at Dh2,350.

Threat to competitors:

Apple’s new iPhone range could take the game to Samsung’s Galaxy Note 9, which was launched last month and is considered to be the best Android phone ever. Apple's offerings may also impact Huawei's P20 Pro.

However, industry analysts say new Apple products will come with slight upgrades and they are not expecting revolutionary new features.