Apple fans queued eagerly this morning at Dubai Mall as the new iPhones went on sale.
Doors opened at 8am with shoppers excited to get their hands on the snazzy new devices.
Customers came from far and wide.
Vladislav Mikheev, 24 from St Petersburg, flew in to get a new iPhone XS a week early than the Russian launch date:
Bakhit Al Subousi, from Abu Dhabi, was the first to book his gold iPhone XS:
Apple announced its new phones earlier this month at a highly-anticipated event in California.
It has introduced the iPhone XS - an advanced version of the iPhone X with a 5.8-inch screen, faster processor, and better camera. It is selling from Dh4,229.
Read more: Crowds queue overnight in Dubai Mall ahead of iPhone launch
Also on sale from today is the iPhone XS Max - a bigger version of the iPhone XS with a 6.5-inch screen and the higher price of Dh4,649. Both are available in 64, 256 and 512GB capacity.
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Apple fans queue around the clock at The Dubai Mall
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Apple customers queue through the night to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Apple customers queue through the night to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Apple customers queue through the night to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Apple customers queue through the night to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Apple customers queue through the night at The Dubai Mall to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Apple customers queue through the night at The Dubai Mall to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Apple customers queue through the night at The Dubai Mall to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Vladislav Mikheev, in the red cap, flew in from Russia. He was the first to get his new iPhone XS. Leslie Pableo / The National -
Apple customers queue through the night at The Dubai Mall to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Vladislav Mikheev, in the red cap, flew in from Russia. He was the first to get his new iPhone XS. Leslie Pableo / The National -
Apple customers queue through the night at The Dubai Mall to be one of the first to get the new Apple devices. Leslie Pableo / The National -
Customers in Dubai Mall queued through the night to be one of the first to get their hands on Apple's new iPhones. Leslie Pableo / The National -
Customers in Dubai Mall queued through the night to be one of the first to get their hands on Apple's new iPhones. Leslie Pableo / The National -
Customers in Dubai Mall queued through the night to be one of the first to get their hands on Apple's new iPhones. Leslie Pableo / The National -
Apple customers in Dubai Mall register for the product they want. Leslie Pableo / The National -
Customers in Dubai Mall queued through the night to be one of the first to get their hands on Apple's new iPhones. Leslie Pableo / The National -
Customers in Dubai Mall queued through the night to be one of the first to get their hands on Apple's new iPhones. Leslie Pableo / The National -
Customers in Dubai Mall queued through the night to be one of the first to get their hands on Apple's new iPhones. Leslie Pableo / The National
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Apple revealed the iPhone XR as well, but pre-orders for that don't start until October 19 ahead of an October 26 release in the UAE. The device is a lower cost version of the iPhone X with a 6.1-inch LCD screen and it comes in six colour choices. It's lower price point of Dh3,179 is likely to help Apple gain a broader market share.
However, one of the major improvements introduced by Apple with its new handsets - dual SIM capability - isn't yet available in the UAE.
Telecom provider du noted on its website that "eSIM / dual SIM handsets will not be available in UAE", while Etisalat has since confirmed it is working with Apple to make eSIM available to customers in the near future.
Apple said at the earlier launch event that dual SIM capability is being implemented in many countries via a regular nano-sized SIM and an eSIM, though China would be an exception as it is getting dual nano SIMs.
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A demonstration of the newly released Apple products is seen following the product launch event. Reuters -
Tim Cook, chief executive officer of Apple Inc, right, and Jony Ive, chief design officer, speak during the launch event in California. David Paul Morris/Bloomberg -
Phil Schiller, senior vice president of worldwide marketing at Apple, speaks at the Steve Jobs Theatre at Apple Park. Justin Sullivan / Getty Images / AFP -
Jeff Williams, chief operating officer, speaks about the updated Apple Watch. Justin Sullivan / Getty Images / AFP -
iPhone XS Max smartphones on display. David Paul Morris / Bloomberg -
Attendees view the Apple watch series 4 devices. David Paul Morris / Bloomberg -
Attendees browse new products. David Paul Morris / Bloomberg -
An attendee picks up the iPhone XS Max. David Paul Morris / Bloomberg -
An attendee picks up an Apple watch series 4. David Paul Morris / Bloomberg -
iPhone XR. David Paul Morris / Bloomberg -
An attendee displays the Apple Inc. iPhone XS Max, right, and iPhone XS. David Paul Morris / Bloomberg -
Tim Cook mingles with attendees. David Paul Morris / Bloomberg -
Tim Cook mingles with attendees. David Paul Morris / Bloomberg -
Tim Cook mingles with attendees. David Paul Morris / Bloomberg -
An attendee demonstrates the Apple Inc. iPhone XS Max. David Paul Morris / Bloomberg -
Tim Cook, chief executive officer of Apple Inc, right, and Jony Ive, chief design officer, speak during the launch event in California. David Paul Morris/Bloomberg -
People take photos of the new Apple iPhones. Reuters
At last year's iPhone X launch in the UAE, some Apple fans flew up to four hours to get to Dubai Mall and purchase the new phone, while others queued through the night.
Analysts were not expecting such a frenzy this time around as the new releases marked incremental updates rather than totally redesigned handsets.
The Apple Watch Series 4, which is about 30 per cent bigger than current models and includes more health features, will also be available.Etisalat says it will also be the first operator in the Mena region to launch the eSIM service with the new Apple Watch series.
Etisalat customers will be able to purchase the iPhone XS and iPhone XS Max with flexible Smart Pay plans on a 12, 18, or 24 month contract and also avail the AppleCare+ service for Dh30 per month. Customers opting for a 24 month smart pay plan can purchase the iPhone XS for Dh185, or the iPhone XS Max for Dh210, respectively, per month.
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